5 Ways to Scale Your Business | Ep 484

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 10 January 2023

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

“Growth just happened as a consequence of not stopping and steady, consistent improvements over time.” Today, Alex (@AlexHormozi) talks shares with us the 5 different ways you can scale your business to reach millions in revenue and the pros & cons of each way to scale. So, which way to scale suits you?

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(3:33) - 1st way to scale is going up-market

(4:41) - 2nd way to scale is going down-market

(6:38) - 3rd way to scale is going adjacent-market

(8:56) - 4th way to scale is going broader

(12:12) - 5th way to scale is to go narrower

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Transcript

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0:00.0	Most of the nation real quick, if you are a business owner that has a big, old business
0:04.0	and wants to get to a much bigger business, going to $50, $100,000, plus we would love to talk to you.
0:09.6	And if you like that or would like to hear more about it, go to acquisition.com and you can
0:13.2	play anywhere on the page and talk to one of our team and see if we can help you get there.
0:17.6	But bottom line, if you want to go fast, go broad. But if you want to be good, you'd be better
0:22.8	serves, staying narrow for a little, and scaling out. Like for example, Facebook started in
0:26.6	colleges before expanding out. So it's not like you have to go broad immediately. Like you start
0:30.1	narrow and then you continue to generalize over time. The wealthiest people in the world see
0:35.0	business as a game. This podcast, the game, is my attempt at documenting the lessons I've learned
0:38.9	on my way to building acquisition.com into a billion dollar portfolio. My hope is that you use
0:42.8	the lessons to grow your business and maybe someday soon partner with us to get to $100,000 in
0:46.1	beyond. I hope you share and enjoy. There are only five ways to scale how many people you can sell
0:52.9	to for any business. And I'm going to give you all five and a framework to think through that you
0:56.9	can apply to any business that you ever start for the rest of your life. So right now, if you're not
1:01.5	selling as many clients or customers as you want, you might be able to fix that within just a few
1:05.5	minutes. If you don't know how I am, my name's Alex Mosy. I'm the founder of acquisition.com.
1:09.6	For follow-up companies that does over $200,000 a year and I make these so much you to use as much
1:12.7	my free stuff as you can, grow your business to $300,000 a year in revenue and allow us to invest in
1:17.3	your business to scale beyond that. So let me tell you how you discovered this scaling framework.
1:22.0	You can scale any business this way in these five specific manners. So a few years ago,
1:26.8	I went to this meetup that I got invited to by a buddy who had just sold for $200,000 and he invited
1:31.3	me and six other businesses to this cabin by the lake. And so the business is ranked between 30 on
	...

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