This is the flavor.

How to incentivize.

We would love to be able to inspire people, motivate people,

but we live in a pragmatic world.

And I have found over the last 35 years that we also,

on top of being inspirational and motivational,

there's mechanisms which to incentivize people.

And if we can articulate what those things are,

to incentivize people, to enjoy the consistent every day,

persistent without quite pursuit of their potential,

that we will get the aggregate effect of motivation,

inspiration, and incentivization.

I'm not sure that's a word, but we'll work on that.

And so the first way to incentivize people is with money.

The first way to incentivize people is with money.

And if we can utilize the pragmatic energy that allows us

to shop and trust that we will inspire and motivate people

to shop for the right things, for the right reasons,

that we can't give more or less.

Therefore, we have to be realistic that not only should we create a system

but be able to articulate the quantitative value of that money

to incentivize people to do what we would like them to do.

...