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Marketing School - Digital Marketing and Online Marketing Tips

5 Steps to Conduct a Simple Competitor Analysis #1991

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 30 January 2022

⏱️ 5 minutes

🧾️ Download transcript

Summary

In episode #1991, Neil and Eric talk about 5 steps to conduct a simple competitor analysis. One of the best ways to gain a competitive edge is by doing a competitive analysis. Tune in to discover the best tools for learning about your competitors today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 5 Steps to Conduct a Simple Competitor Analysis. [00:25] A brief description of what defines a competitor analysis. [00:48] How to use a tool like Ubersuggest to compare your keywords with those of your competitors. [01:15] Using SEO tools to examine the ads your competitors are running. [02:07] How you can use tools like Moz for link opportunities. [02:34] How you can use SimilarWeb to give you a general view of what’s going on. [03:06] Use BuiltWith to analyze the tools your competitors are using. [03:20] That’s it for today! [03:26] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Ubersuggest SEMrush Ahrefs Moz SimilarWeb BuiltWith Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Welcome to Marketing School, the only podcast that provides daily top-level marketing tips

0:06.4

and strategies from entrepreneurs that practice what they preach and live what they teach.

0:11.8

Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric

0:16.8

Sue.

0:18.1

We got a special message from our sponsor.

0:22.8

If you want to rank higher on Google, you've got to look at your paid speed time.

0:27.3

The faster your website loads, the better off you are.

0:30.1

With Google's Corvital update, that makes it super, super important to optimize your

0:34.1

site for low time.

0:36.3

And one easy way to do it is use the host that Eric and I use, DreamHouse.

0:40.8

So just go to DreamHouse or Google it, find it, check it out, and it's a great way to

0:45.7

improve your low time.

0:47.5

All right.

0:48.5

So I wanted to take a second to tell you about my ad agency, Single grain.

0:53.2

So the cool thing about Single grain is that we do a whole host of things, paid media

0:57.2

SEO conversion rate optimization, and we are offering a free marketing plan.

1:02.6

So if you just Google Single grain marketing plan, you will be able to find it, and you

1:08.8

can just register for a free marketing plan and our team will get back to you.

1:12.4

All right, guys, before we start, we got a special message from our sponsor.

1:17.6

If you want to rank higher on Google, you've got to look at your paid speed time.

1:22.2

The faster your website loads, the better off you are.

1:25.0

If Google's Corvital update, that makes it super, super important to optimize your site

...

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