5 Steps to Building a Better Internet Audience

Founder's Journal

Morning Brew

Entrepreneurship, Careers, Business

4.8 • 1.1K Ratings

🗓️ 6 September 2023

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

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Summary

Episode 38: Building an audience or following on social media is no longer an influencer-exclusive goal. Entrepreneurs and business builders can leverage a large following to reap benefits to their business. Alex Lieberman (@businessbarista) breaks down 5 easy, doable steps to build a content strategy to build a better audience in today’s connected world. Timestamps: (00:18): Intro (01:14): Why build an audience (03:46): Define your goals (05:56): Build your content pillars (10:06): Picking your audience (12:49): Choose your platform (15:33): Content that sings (16:04): 2 buckets for content Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com Links: Nick Huber episode https://twitter.com/businessbarista/status/1352277955460915200?s=20 How to Make Viral Content: Tips for Creating & Writing Content That Goes Viral Shaan Puri on X: "most people's writing is boring, or too complicated. here's 7 things that will make you a better writer. Let's start with the most non-obvious tip:" / X https://twitter.com/AlexAndBooks_/status/1427332625061093383?s=20 https://twitter.com/WrongsToWrite/status/1553693728958824448?s=20 Justin Welsh on Twitter: "Here's what you'll learn by reading this: 1. Avoiding the biggest thread mistakes 2. How to write a great thread body 3. Using headers and white space 4. Writing a great CTA for the end 5. Establishing your "hook Tweet" 6. 3 killer openers Let's dive in ↓" / X #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	What's up, everyone? Welcome back to another episode of Founders Journal. This is your host,
0:04.3	Alex Lieberman, co-founder and executive chairman of Morning Brew. For those of you that are new to
0:08.8	the show, welcome. For those of you that have been along for the journey, welcome back. And in
0:13.9	case you don't know, Founders Journal is a show by a builder for builders. It is my personal diary
0:19.6	made public for the world. Now, before we hop into the episode, I have two quick asks for you.
0:24.2	First, if you have friends, family, colleagues in your life that you know want to be entrepreneurs
0:30.9	or they are entrepreneurs and they want to continue to accelerate their businesses,
0:34.8	please tell them about Founders Journal. It is the number one way we grow this show.
0:39.2	Second, shoot me an email. Say hi, introduce yourself. Recommend a future topic you want me to cover.
0:44.4	Ask me any questions that you want me to answer. Maybe I'll answer it right there or maybe
0:48.2	I'll use that question for a future episode. I would love to hear from you. So shoot me an email
0:52.3	to Alex at Morning Brew.com. Now, without further ado, let's hop into today's episode where I answer
0:58.3	one very simple question. How can I build an audience on the internet today? Let's do this thing.
1:13.9	There are times that call for a wait and see approach. But if your online or in-person sales
1:18.6	have been lagging, don't procrastinate. Take action with Shopify. Shopify's commerce platform
1:24.4	is revolutionizing businesses all around the world. They put you in control of every sales channel,
1:29.8	giving you the tools you need to reach your audience and turn browsers into buyers. Shopify can
1:35.6	help you start, run and grow your business seamlessly. Plus, no matter how big your business grows,
1:41.8	Shopify has what you need to continue that growth and take your business to the next level.
1:47.0	Sign up for a $1 per month trial period at Shopify.com slash founders journal all lowercase.
1:53.6	That is Shopify.com slash founders journal.
2:03.6	There has never been more appetite to build an audience on the internet because
	...

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