5 Simple Yet Effective Hacks that’ll Get Your Customers to Pay You Double the Money | Ep. #499

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Business, Careers

4.6 • 1.4K Ratings

🗓️ 12 December 2017

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

On episode #499, Eric and Neil list five hacks that will help you make more money off your customers (particularly existing customers). Tune in to hear some great tips that will help to increase your profits! Time-Stamped Show Notes: [00:28] Today’s Topic: 5 Simple Yet Effective Hacks that’ll Get Your Customers to Pay You Double the Money [00:35] Hack #1: Increase your prices. [01:12] Hack #2: Add upsells and downsells. The easiest way to get more money, is to get your existing buyers to pay you more; it is easier to get people who are already paying you to pay more money. [01:34] For example, GoDaddy offers 10-20 upsells or downsells when you are checking out. [01:52] What Eric and Neil have found, is that upsells that offer speed and automation tend to have the highest “take rate”. [02:22] Hack #3: Retain your customers. Use a program like Ask Nicely, as it will help you automate communication between you and your clients. [03:06] Think about how you can retain customers and provide a service for them. [03:50] Hack #4: Run re-marketing ads on YouTube. [04:15] Do the “opposite” sales pitch; whatever you went with before, market it using the opposite tactic. [04:57] Hack #5: Use Drift or a chat box program to keep in touch with customers. [05:45] That’s all for today! [05:46] Eric and Neil recommend the Problem Solvers podcast, because there is an episode about Burrow, the Dollar Shave Club for couches. To listen go to singlegrain.com/solve. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.7	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue and I'm Neil Patel
0:58.0	and today we're going to talk about five simple yet effective hacks
1:02.0	that'll get your customers to pay you double the money.
1:05.7	So I'll start this off.
1:07.1	Really easy.
1:08.1	Increase your prices.
1:10.1	So this is something we're constantly doing.
1:12.4	We're doing more and more of this.
1:14.0	So here's an example, right? Let's say we were charging $1,000 for, you know,
1:17.2	marketing services. Well, a couple years ago, you know, we were like, okay, well, just
	...

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