You're listening to Podcasting Made Simple, where we deliver weekly masterclass episodes

that help podcast hosts and podcast guests elevate their podcasting game.

I am your host, Alex San Felipe.

In this short episode, I talk about the why behind the reason for podcasting, which was a presentation

I shared live at the last PodPro's quarterly event. For related resources, including the video

version of this episode and links to attend next quarter's event, please visit podprose.com

slash 172. And now please enjoy today's short episode about why we all podcast.

As I'm recording this, there are just over 2.5 million podcasts.

However, out of all those podcasts, only 426,000 are actually active, which simply means they've posted an episode within the last 45 days.

So, only 17% of the total number of podcasts that have ever existed are currently active.

And here's the crazy part to me.

After 365 days from now, or let's just say 52 episodes gauging that's one per week,

only 10% of the 17% will remain active.

And obviously there's always new podcasts coming on, right? Like,

it's a common thing they keep on adding more. That's how the number continues to grow instead

of shrink. However, the number of active podcasts isn't really growing very fast. It's staying pretty

stable at this point. And here's the thing of that 10% that make it in the year. That includes

all the legacy, very established podcasts have been around for a while. So it's really hard to make it as a creator in the podcasting space.

And what I'm going to talk to you about today is five reasons why podcasts fail.

My name is Alex San Felipe.

I'm the founder of Pod Pros.

And today I'm going to share these five main points that I've found and discovered with you.

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