Welcome to Marketing School, the only podcast that provides daily top-level marketing tips

and strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric

Sue.

All right guys, before we start, we got a special message from our sponsor.

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Today, we are going to talk about why branding is so important.

So you think about branding, and I'll start with number one.

When you think about branding, there's a lot of aspects to it.

But number one is, people don't necessarily buy off of a Google search, or they don't

just buy off of a paper click ad or Instagram post.

Brands out there like Nike, Visa, American Express, Ranger over BMW Mercedes, and the list

goes on and on, do well because people are familiar with their brand and they like it.

A lot of the biggest purchases are made on brands.

A good example of this is in the United States, more people search for Nike than they do

for the word shoes.

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