What is going on? We made it to Friday. Thank goodness. I am so excited for the weekend.

I'm going to be spending time with my, I call her my final roommate. She was the last woman I

lived with before I started living on my own and she got married and now currently, goodness,

like within five years, has a husband and three children and now lives outside of Richmond. So

looking forward to a weekend of some girl time and in the meantime, I want to tell you about

something I shared during a coaching call this morning. I was working with someone who has

a goal to get more publicity for her business and we were chatting about how she could do that

and what specifically that goal would look like fleshed out. I asked her how she'd want to feel

in a year if she was successful in that goal and then asked her the following question,

which is the thoughts start I want to bring here this week. I asked her knowing that your goal

is to secure X amount of press opportunities within the next 365. What is one thing that you can do

within the next two weeks to get you closer to your goal? And sometimes it's hard to think

that micro, right? We get overwhelmed and over consumed by our big hairy, scary, audacious goals

as Celine Flanagan once told me. But the thing is is that by breaking it down and thinking small,

getting smart, and we talked about that acronym so many times on the show, specific,

measurable, attainable, relevant, and time bound, you can then go after whatever it is that

you're after in a more intelligent way. So let's zero in on an example. I have always wanted to

give a TED talk. It is something that is very much on my radar and something that I am nowhere

near accomplishing at this moment logistically. I would say that I have the outline of my talk,

what I believe I would talk about. I've watched plenty of TED talks, right? But I've made no progress

necessarily in terms of figuring out exactly how to make this happen, connecting, researching, etc.

So if I know that my goal by April 28th of 2024, a year from now, is that I want to give a TED

...