What's going on, everyone on, everyone, Emily Abadi here. You're listening to Five Minute Friday from Hurtle.

I cannot believe that we are at the end of June. It truly is mind blowing to me. I feel like it came in a second.

And now summer is like a third of the way over. And I am just, I'm not prepared.

I will say, though, that I am prepared for what I feel like is going to be a frustrating

few weeks.

Right now, I have a lot of pitches in the world.

So basically a big part of what I do is I come up with fun ways to

collaborate with brands that work on behalf of my brand, that being hurdle, and also their

brand. So examples of this could be me working at Ultra Trail de Montblanc with Hoka and hosting a workshop for women on the

ground. It could be me collaborating with Nike to excite hurdle listeners, both about

their new sneaker while also giving them an opportunity to come together and gather. And so when I

tell you, I've been busy lately, I have been busy

lately concepting a lot of fun collaborations, ideas, ways that I can work candidly that would

exist between August and November. And what I am remembering right now is that although I would like

these things to be locked in ASAP, my sense of urgency isn't someone else's problem. What I mean by

that is just because I'm on some sort of a timeline, just because I would

like things to be a certain way, it doesn't mean that I can expect that others are going to

act accordingly. So how does one execute when they are anxious? Well, while I'm playing the waiting

game, my opportunity then is to keep ideating. I am not the type of

person that likes to put all of my eggs in one basket. I like to have a lot of different pots

on the stove. And so I could just sit here and stare at my inbox, but that's not the kind of lady

that I am. This lesson that

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