5 Marketing Books That’ll Change Your Life | Ep. #471

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 14 November 2017

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #471, Eric and Neil discuss five marketing books that’ll change your life. Tune in to find out which books are most influential in the industry and that will help you master the art of marketing! Time Stamped Show Notes: 00:27 – Today’s topic: 5 Marketing Books That’ll Change Your Life 00:38 – Don’t Make Me Think discusses usability and how you can apply these strategies to your website 01:11 – Influence: The Psychology of Persuasion by Robert Cialdini is about how you can persuade people to take action 01:48 – The 22 Immutable Laws of Marketing breaks down laws you need to follow in the marketing space 02:04 – Content Inc has a lot of case studies for different types of content 02:30 – Ogilvy on Advertising should be read by anyone who’s going into marketing 02:50 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:57 – Go to SingleGrain.com/giveaway to get your FREE copy 03:06 – That’s it for today’s episode! 3 Key Points: You need to employ marketing strategies for your website—study and learn the tricks to ensure you’re optimizing for conversion. There are actual laws that you should be following in marketing. David Ogilvy, the father of marketing, is a genius when it comes to advertising and marketing. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

Click on a timestamp to play from that location

0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:55.0	Welcome to another episode of Marketing School. I'm Eric Sue, and I'm Neil Patel,
0:58.0	and today we're going to talk about five marketing books that will change your life,
1:02.0	starting with Neil.
1:05.0	Sure, so one of the marketing books I like and it's kind of designed related but I classified it as marketing as well because if usability isn't right then you're not going to see
1:14.5	as many conversions it's don't make me think it's a design book and it talks all
1:19.4	about usability a lot of people with their websites and their marketing material, when they're putting
1:24.0	stuff out, they make it so complicated that no one's going to click in the right direction to go
1:29.3	to the right pages, read the copy, and convert.
1:32.3	People want to have all these aesthetics and these fancy you know
1:34.9	website designs and like these effects. Well in many cases they're hurting your
1:39.6	conversions. Number two is persuasion this is by Robert Chaldini I believe and it talks about the
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.