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Marketing School - Digital Marketing and Online Marketing Tips

5 Likely Reasons Why Your Landing Page Isn’t Converting
 | Ep. #1487

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 28 August 2020

⏱️ 8 minutes

🧾️ Download transcript

Summary

In episode #1487, we share the five most likely reasons why your landing page is not performing as well as you expected. There are many reasons why people might visit your page and leave without making a purchase, so try to identify and address all the things that might be stopping them. Tune in to hear about the framework that helps you create landing pages with high conversion rates!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Five Likely Reasons Why Your Landing Page Is Not Converting.  [00:35] Your landing page might not answer the objections people have.  [01:13] Copywriting does not have to be hard – you just have to know how people think.  [01:51] Write content that touches on people’s dreams, fears, and feelings in general. [02:40] Think about the reasons why people might not be buying from you and address them.  [04:16] Hear about the framework that helps you create landing pages that convert. [04:56] The importance of the UPSYD method from Breakthrough Advertising.  [05:52] Ensure that your price is not too expensive compared to your competitors’. [06:12] If your offer is super expensive, show people why it is worth the money.  [06:36] Even if you write the best copy, if your pricing is off, the conversion will be slow.  [07:04] That’s it for today! [07:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today’s Episode:   Frank Kern Levels Health The Mom Test Breakthrough Advertising  DigitalMarketer  Russell Brunson    Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

0:11.5

Let's start leveling up your marketing knowledge with your

0:14.3

instructors Neil Patel and Eric Sue.

0:17.0

All right guys before we start we got a special message from our sponsor.

0:24.0

If you want to rank higher on Google,

0:25.9

you got to look at your paid speed time.

0:28.5

The faster your website loads, the better off you are.

0:31.3

With Google's core vital update,

0:33.0

that makes it super, super important

0:34.8

to optimize your site for low time.

0:37.6

And one easy way to do it is use the host

0:40.0

that Eric and I use, Dreamhost.

0:42.0

So just go to Dream Host or Google it.

0:44.8

Find it, check it out, and it's a great way

0:47.0

to improve your low time.

0:50.4

Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel.

0:55.0

And today we're going to give you five likely reasons why your landing page isn't

0:59.6

converting and guess who's going first? I'll go first.

1:03.0

So reason number one,

1:05.0

your landing page doesn't answer the objections people have.

1:09.0

I was talking with amazing copywriter,

1:11.0

his name is Frank Kern and you know he's just

...

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