What's up everyone, this is Alex Lieberman,

co-founder and executive chairman of Morning Brew.

Welcome back to Founders Journal,

my personal audio diary where I give you the business builder,

the tools you need to think better in order to build better,

whether that's building a business, a team, or a new product.

First, I want to take a second and give a shout out to you all.

This is actually episode 251 of Founders Journal.

We hit episode 250, a massive milestone earlier this week,

but honestly, myself and the team forgot about it

because August was the biggest month of growth

in Founders Journal history.

We grew the show by over 40%.

We are ready for September to be another blowout month,

but I just wanted to commend you all for listening to the show,

for being part of this really long journey through 250 episodes

and we're pumped for the next 250.

So for today's episode, I am going to be talking about

lessons that we can learn from all birds,

the DTC sustainable lifestyle brand

that just filed for their IPO.

You're going to hear me talk about in a minute how all birds

...