You're listening to the Creating a Brand podcast where we deliver weekly masterclass

interviews on topics to help you make your first or next step in business the right one.

I'm your host, Alex San Felipe.

Today's episode is on a topic that I consider to be a lost art, sales. Being a great

salesman or saleswoman is a rare skill to find in today's world. I found that people mostly prefer to

hide behind their marketing or even their funnels that they create, but the ability to sell is a skill

that leads to success. I found the ideal guest to talk to us about becoming a successful salesperson.

His name is Bob Berg.

Bob is the author of the global bestseller, The Go-Giver.

In today's conversation, Bob walks us through the five laws of stratospheric success,

which, if applied, will skyrocket your sales ability and future success.

I know I've set high expectations for this episode,

so let's not wait any longer. Here is my conversation with Bob Berg.

Bob, welcome to the Creating a Brand Podcast. So excited to have you with us today.

Alex, thank you. Great to be with you. So I know you've probably

sold close to a million copies of your book, The Go Giver, but I have to say, I believe it's

probably more like 3x that that have read the book. Would you agree with that? And do you have

any idea why I'd say that? Well, yeah, it's a book that sort of gets passed along a lot. And so, yeah, we sort of feel the same way.

It's right up about, we say 950,000, but I think it's closer not to 975,000. But, yeah, we hear from

so many people who say somebody pass it along to them or what have you that we think it's about

three or four million. That's what I would guess too, because it's kind of, when you read the book, it almost

encourages you to give it away when you're done.

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