5 Key Takeaways from The Frozen Yogurt Industry | Ep 466
The Game with Alex Hormozi
Alex Hormozi
4.9 • 4.8K Ratings
🗓️ 1 December 2022
⏱️ 22 minutes
🧾️ Download transcript
Summary
There’s more to froyos than just the sprinkles on top… Today, Alex (@AlexHormozi) talks about how he almost decided to completely pursue his entrepreneurship path with a frozen yogurt business, the different lessons you can apply from this industry, and some interesting facts about froyos!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:59) - Franchise aims: Cover bills, beat stock market returns.
(4:27) - Industry entry tip: Explore foreclosure sites for affordable equipment.
(6:11) - Frozen yogurt landscape: Poorly competed, franchise-focused, not brand-building.
(14:41) - Lessons 1-3: Flexible pricing, attention redirection, variant control.
(16:03) - Lessons 4-5: Utilize foreclosure sites, leverage "default option" power.
(18:11) - Customer acquisition: Word of mouth, affiliates most profitable.
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Transcript
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| 0:00.0 | Hey guys, love that you're listening to the podcast. |
| 0:02.6 | If you ever want to have the video version of this, which usually has more effects, more |
| 0:06.6 | visuals, more graphs, you know, drawn out stuff, sometimes it can help hit the brain centers |
| 0:11.7 | in different ways. |
| 0:12.7 | You can check out my YouTube channel. |
| 0:13.7 | It's absolutely free. |
| 0:14.7 | Go check that out if that's what you are into and if not, keep enjoying the show. |
| 0:18.7 | Frozen yogurt stores make $2,100 a day selling 500 cups at 8 ounces each and it was the |
| 0:25.6 | business that I almost started instead of starting my gym. |
| 0:28.4 | And I know a ton about it and I will tell you how it works and what you can use from |
| 0:33.0 | psychology that I learned from yogurt stores that you can apply to your business today. |
| 0:38.6 | Welcome to the game where we talk about how to sell more stuff to more people in more ways |
| 0:41.7 | and build businesses worth owning. |
| 0:43.5 | I'm trying to build a billion dollar thing with acquisition.com. |
| 0:46.1 | I always wish pesos, musk and buffet had documented their journey, so I'm doing it for |
| 0:49.6 | the rest of us. |
| 0:50.6 | Please share and enjoy. |
| 0:53.0 | When I was 21 years old, I decided that I wanted to be an entrepreneur and I was deciding |
| 0:57.6 | between which business I should start. |
| 0:59.9 | And after looking at the entire world of opportunities, the three businesses that I was considering |
| 1:03.8 | starting was either a test prep business because I had done really well on my standardized |
| 1:08.0 | tests and I thought I could teach other people to do it in charge of money for it. |
... |
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