5 Email Marketing Tips for Book Launches #1658

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 23 February 2021

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

5 Email Marketing Tips for Book Launches In episode #1658, we share five email marketing tips for book launches! As Eric nears the due date for his Leveling Up book, we thought we would share a handful of actionable ways you can promote your work before it publishes. Tune in to hear about emailing excerpts, creating ambassadors, using contests, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Email Marketing Tips for Book Launches. [00:29] The power of bulk sales for books and tiered offers for customers. [01:25] Using pieces from a book as content to send to your email list. [01:59] Deadlines, countdowns, and contests as a launch date approaches. [02:29] Growing your list by connecting with peers and useful partners through cross-promotion. [02:57] Creating ambassadors and offering incentives for interested parties from your community. [04:08] That’s it for today! [04:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: Leveling Up Clubhouse Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.8	Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	And fast your website loads the better off you are with Google's Corvital update.
0:33.2	That makes it super, super important to optimize your site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use dream host.
0:42.2	So just go to dream host or Google it, find it, check it out.
0:46.1	And it's a great way to improve your low time today.
0:51.2	We are going to talk about five email marketing tips for book launches.
0:56.4	I'll go first.
0:58.0	Number one, this is related to bulk sales, right?
1:02.6	So if you're going to do a book launch, if you can do bulk sales, we actually have a page
1:06.2	up.
1:07.2	If you go to leveling up.com slash bulk, you'll see the different offerings that we have.
1:09.9	And it's like a Vegas offering, like our biggest offering is like, you can hang out
1:13.1	with Neil and I, but it's not cheap.
1:14.7	So what we did with that was we created a page and we said, there's different tiers.
1:19.1	You paid us much for 30 bucks, paid us much for a thousand books, whatever, right?
1:22.9	But we have to use our email list for that because our email list actually knows us, right?
	...

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