It's Friday, October 18th, and you're listening to Inquiring Minds.

I'm Chris Mooney.

And I'm Indrae Viscontas.

Each week, we bring you a new, in-depth exploration of the space where science, politics, and society collide.

We endeavor to find out what's true, what's left to discover, and why it all matters.

You can find us online at climate desk.org.

And if you don't already, you can follow us on Twitter at Inquiring Show.

And we're also on Facebook at slash Inquiring Minds podcast.

So, Indra, we have something a little different this week.

We have a debate, and the debate is over this question that I at least think is pretty big.

Is it possible to use facts to convince people that climate change is real, that other scientific findings are real, or not? Do the facts just not work?

Uh-oh, Chris. What have you done now? Well, let me tell you a little bit more about this interview.

So here's the story. Recently, a psychologist, and we've talked about his work before at the University of

Bristol named Stephen Lee Wendowski, he's drawn attention to a new way of talking to people about global warming,

and he's provided evidence that it actually seems to work. And here's a clip of him describing his

research. We told people that 97 out of 100 climate scientists agree on the basic premise that

the globe is warming due to human greenhouse gas emissions.

And what we found was that that boosted people's acceptance of the scientific facts

relating to climate change by a significant amount.

And it did so in particular for people of a free market worldview or

ideology. And so we found that people were responsive to that message. Okay, but so here's the

thing. Lee Wendowski says that, but it seems to contradict other research, suggesting that ideology

...