5 Biggest Branding Mistakes Entrepreneurs Make - 420

Build Your Tribe | Grow Your Business with Social Media

Brock Johnson

Marketing, Business

4.9 • 2.7K Ratings

🗓️ 1 October 2020

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

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Summary

Whether you're just starting out in business or you're already established, it's never too late or too early to clarify your brand identity. Today, Chalene will go over the 5 biggest mistakes businesses make when it comes to branding. Get on the waitlist for the next round of the 5 Day IG Growth Bootcamp!! Go to 5DayGrowth.com Links from today's episode: Leave Chalene or Brock a message or ask them a question at ‪(619) 500-4819‬ Not sure what your thing is? Go to Chalene.com/MyThing Learn more about Kajabi Leave Chalene a Voicemail review or question for a chance to win a gift HERE Stop dieting & start living: PhaseItUp.com Get the 131 Book!!! Here's The System I Use Every Day to be More Organized & Crazy Productive: www.pushjournal.com Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life! Be sure you are subscribed to this podcast to automatically receive your episodes!!! Subscribe to The Chalene Show!!! Join our NEW, awesome PodSquad on Facebook here! Get episode show notes here: www.chalenejohnson.com/podcast Connect with me on your fav social platform: Chalene: SnapChat: ChaleneOfficial Facebook: www.Facebook.com/Chalene Instagram: www.Instagram.com/ChaleneJohnson Twitter: www.Twitter.com/ChaleneJohnson TikTok: @chaleneOfficial Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson Hey! Send me a tweet & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you're a homie! XOXO Chalene

Transcript

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0:00.0	What is up?
0:04.7	Today we are talking about your brand and whether you have an established business or you're
0:10.6	just getting started, it is never too early to clarify your brand identity.
0:16.4	So today I'm going to talk about five of the biggest mistakes people just starting out
0:21.0	or even big brands are making when it comes to brand identity.
0:24.8	Your brand is so much more than just a logo.
0:27.4	It's a collection of things that make people feel a certain way.
0:31.6	And it's feelings that motivate actions.
0:35.0	The way we feel about a product service or offer is what makes us buy.
0:40.6	Of course we're looking at features and benefits.
0:42.6	Of course we're looking at those things.
0:44.2	But when so many companies, so many products, so many services offer the same features and
0:48.9	benefits, we have to ask ourselves, what is it about this particular brand that makes
0:53.3	me feel something?
0:55.2	Because it's that feeling that motivates consumers to buy.
0:59.4	And the stronger that feeling, the more that customer is willing to spend and the more
1:04.0	loyal they are to your brand.
1:05.8	Remember, the hardest thing you're ever going to do in business is find a customer.
1:09.8	Once you find that customer, it's your obligation and it makes life so much easier for you
1:14.2	and so much more lucrative and profitable and rewarding when you can maintain their loyalty.
1:20.6	And one of the ways we do that is with branding.
1:23.6	Now I'm super loyal to quite a few brands.
	...

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