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Perpetual Traffic

5 Big Takeaways From the iOS 17 Apocalypse

Perpetual Traffic

Tier 11

Entrepreneurship, Business, Marketing

4.7 • 867 Ratings

🗓️ 20 June 2023

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of Perpetual Traffic, Ralph Burns and Kasim Aslam engage in an in-depth conversation with guest Tom Meredith about the complexities of Apple's privacy policies and the significant impact they hold for app developers. The dialogue brings to light the delicate equilibrium Apple must sustain between privacy protection and maintaining a functional, developer-friendly app store. A provocative prospect of Apple launching its own ad platform is dissected, with discussion of potential benefits, such as improved attribution tracking and access to a prosperous user base. They provide valuable insights from their own affiliate marketing journey, navigating the convoluted web of privacy policies across various meta headquarters. Aslam boldly surmises the discussion by stating his openness to transition from a Google agency to an Apple agency, in the event of Apple's own ad network becoming a reality.

Chapters:

  • 00:00:00 - Kick off the episode with a deep-dive into the complexities of iOS 17. Industry experts might lack definitive answers, but they agree: keeping informed is crucial.
  • 00:02:00 - Explore Facebook's innovative data modeling strategy, an approach offering marketers a new lens on user behavior and increased campaign visibility.
  • 00:05:15 - Expose Facebook's covert tactics, embodied in their use of the "Hedonistic Law" to create strategic silence around data privacy issues.
  • 00:08:11 - Assess Meta's unease in the face of the iOS 17 update, and ponder on how it might reshape the advertising strategies of the social media giant.
  • 00:12:00 - Analyze the immense influence of Apple users, and what their unique preferences mean for brands and advertisers.
  • 00:14:51 - Trace the remarkable journey of search, from seeking mom's advice to 'Googling it', and reveal Apple's strategic role in this evolution.
  • 00:19:13 - Engage in a discussion on privacy, as Apple takes a stand. Is Google ready to follow the lead, or will it chart a different course?
  • 00:21:39 - Take a look at the so-called 'Trump Factor'. Are privacy concerns still at the forefront of users' minds, or is the issue losing its impact?
  • 00:23:38 - Investigate the rising trend of privacy browsing. Could this approach to internet use become the new norm?
  • 00:26:48 - Delve into Apple's game-changing ad network – a fusion of personal messaging and targeted advertising that's set to transform the industry.
  • 00:29:09 - Reveal the hidden power dynamics as Apple takes a firm grip on app compliance. What does this mean for app developers and marketers?
  • 00:33:40 - Learn how to navigate the iOS 17 terrain and optimize email marketing by unlocking the power of intra-funnel behavior.

LINKS AND RESOURCES:


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Mentioned in this episode:

Tier 11 Data Suite

https://www.activecampaign.com/

Tier 11 Data Suite

https://www.NEXTInsurance.com/perpetual

https://perpetualtraffic.com/advertise-with-us/

www.AdRoll.com/PT

Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here.

0:02.3

With something that could seriously upgrade your top of funnel ad game, if you've been a

0:07.4

PT listener for any period of time, you know that we talk about top of funnel all the

0:10.8

time and how challenging it is for you to get quality top of funnel clients or leads

0:17.8

or customers and then convert them typically at bottom of funnel.

0:22.8

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:39.9

but they pair it with display retargeting. So you're hitting the audiences with a complete approach.

0:46.4

You reach them, then you remind them, and then you collect the revenue. It's a strategy designed

0:52.6

to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with Ad Critter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:12.9

And the match rate is awesome.

1:15.0

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCritter, we twisted

1:28.7

their arm to get us a great deal for you, the PT listener. They are offering a special deal for

1:34.3

y'all, and that is you can get a $500 campaign credit, meaning $500 in free money to test out the

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