With the Motley Full Money Extra, I'm Chris Hill. Super Bowl 55 is on February 7th, which

means it's also the day of the most expensive television ads for the entire year. 30 seconds

of ad time during the game will cost a cool 5.5 million dollars. For the companies buying

ad time it's expensive and carry some risk. After all, if you're paying that much money

for a single ad, you want to get the most out of it. Some ads will try to drive an action

like getting viewers to go to a website. Other ads are about branding. Janine Poggi is a senior

editor at Ad Age and she has years of experience with Super Bowl ads. As Janine sees it, one

of those strategies is definitely better than the other.

Super Bowl to me has always come across as a place where it's about brand awareness. Many

times in the Super Bowl, we've seen brands come out there. You don't even know what product

they're necessarily trying to sell or they're not specifically trying to sell a product.

It's about a message that connects consumers to the brand. That might not be a direct message

saying come by our chips, our dip, our cola, whatever other product they're trying to sell.

It's about people remembering the brands and being like, oh yeah, I really liked that

ads when they're in the grocery store and they see those chips on the shelf, that comes

to mind. I do think that the Super Bowl given the cost and the large amount of people

that are watching the game, it's really about building brand awareness, whether it's a brand

that's very familiar and we've seen year after year or a newcomer that is just trying to

get their company out to a larger audience.

Makeoff is set for 6.30 pm Eastern this coming Sunday, the ads however, they'll start

a little before that. I'm Chris Hill, thanks for listening, we'll see you next time.