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Freakonomics Radio

499. Don't Worry, Be Tacky

Freakonomics Radio

Freakonomics Radio + Stitcher

Documentary, Society & Culture

4.632K Ratings

🗓️ 7 April 2022

⏱️ 38 minutes

🧾️ Download transcript

Summary

The British art superstar Flora Yukhnovich, the Freakonomist Steve Levitt, and the upstart American Basketball Association were all unafraid to follow their joy — despite sneers from the Establishment. Should we all be more willing to embrace the déclassé?

Transcript

Click on a timestamp to play from that location

0:00.0

I grew up in a place called Norfolk, which is a very rural part of the UK.

0:07.7

That is Flora Yucnovich.

0:09.5

Her mother was a teacher, her father was in the Navy, from a young age, Flora wanted

0:14.2

to be an artist, but she was also pragmatic.

0:17.0

So rather than studying fine art at university, she studied graphic design.

0:22.7

And then after that, because I really missed painting, I went to the Heavily School of Fine

0:26.6

Art and did a portrait course for two years.

0:30.3

And then I thought I'd be a portrait painter and I did not like it and I wasn't good at

0:34.1

it.

0:35.1

Why did she want to be a portrait painter if she didn't like it and wasn't good at it?

0:40.0

It just seemed like it was a viable job and that it would be a reasonable living and

0:45.0

that I'd be able to paint all the time.

0:47.2

But after her portrait course, she went in for more art training at Sidi and Guilds of

0:52.6

London Art School, one of the oldest art schools in England.

0:56.6

There she studied art history and theory and she steeped herself in aesthetics, essentially

1:02.6

learning which artists were worth emulating.

1:06.2

Frank Aulbach and Luce and Freud were like very important to me.

1:10.4

Our back and Freud were giants of 20th century figurative painting.

1:14.4

They both made intense moody pictures in somber colors and earth tones.

1:19.8

It was like this group of mythical geniuses that you could only aspire to be like they

1:25.2

filled my head with the idea of what an artist was, this sort of torture genius alone in

1:29.6

the studio.

...

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