Continuing our ongoing conversation about the economics of board building, or more specifically,

the dwindling profit margin for board builders who are still attempting to operate near the coast

and manufacture domestically, I want to introduce to you Chris Ruddy. Chris Ruddy has been a

product of and a beneficiary of Southern California's pioneering legacy of board

building.

But he's also been right in the middle of decades of gentrification in the form of corporations,

slowly taking over commercial spaces, regulators creating a maze of compliance that can only

be navigated by corporate legal teams, and ultimately he was defeated.

He quit building surfboards as a result. But in that defeat, and with some time away from

the coast, he found clarity and was able to see an opportunity that was sitting in everyone's

periphery since the 60s, but no one could see because we were all focused on the

ocean. Today's show is made possible with support from RORC, Real Water Sports, and Veyer

watches. You can save 15% on Rourke.com with promo code Splendor 15. Realwatersports.com just received 350 new surfboards in their inventory, and

VeyerWashes.com builds ocean-ready watches assembled in the United States.

These three partners are also empowering all of our work off the podcast as well so you can see their wares in action

on our YouTube channel and on Instagram at Surf Splendor.

And you can find their promo codes for discounts on surf splendorpodcast.com.

So without further ado, I hope that you enjoy my conversation with the great and ever-evolving

Chris Ruddy of Chris Ruddy's surfbooks.

Enjoy.

Dangs.

She knows where she came from. Dance, dance, Dane

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