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The Kevin Miller Podcast

498: WORK - Don Miller, how story is the key to your biz success

The Kevin Miller Podcast

Kevin Miller

Nutrition, Relationships, Mental Health, Education, Social Sciences, Science, Society & Culture, Self-improvement, Health & Fitness, Religion & Spirituality, Spirituality, Medicine, Life Sciences, How To

4.51.4K Ratings

🗓️ 30 October 2017

⏱️ 74 minutes

🧾️ Download transcript

Summary

Here is my testimony to Don Miller; of books written in the last decade, I have heard more testimony of actual life change as a result of people reading Don’s book, ‘A Million Miles In A Thousand Years’, than any other book. Period. I have purchased three cases of the book and given them away. I attended Don’s Storyline conferences, as have much of my family and friends. Now Don has brought his expertise and insight on story to the business world with unprecedented acclaim. If you want a successful business and life, what you will hear in the following interview and in Don’s just released book, ‘Building a StoryBrand: Clarify Your Message So Customers Will Listen’, is a must read. Why? It flips our perspective of how to promote what we have to offer to the public. It’s not about your product or service, it is about the customer. Don takes us through the structure of a good storyline and how we can and must apply it to our offerings in this format - “A CHARACTER who wants something encounters a PROBLEM before they can get it. At the peak of their despair, a GUIDE steps into their lives gives them a PLAN and CALLS THEM TO ACTION. That action helps them avoid FAILURE and ends in a SUCCESS.” When you listen in, I predict two things - 1) you will realize you are violating some of these principles, and 2) you will have an aha moment you can take action on right away. You can connect with Don at storybrand.com. Thanks to EZ Metrics ezmetrics.info, Concur concur.com/ziglar and Smartbizloans dot com, promo code ZIGLAR for supporting this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

This is a Blast Box Media Podcast.

0:06.0

But the reality is, if we position ourselves as the hero in the story,

0:10.0

as leaders, even as spouses and parents, as coaches, and especially as brands in marketing.

0:18.8

If we position ourselves as a hero, it actually turns customers off and here's why.

0:23.4

Welcome to the Ziggler show, the show that exists to inspire your true performance.

0:28.2

I'm your host, Kevin Miller.

0:29.8

Today, Tom Ziggler and I bring you a guy. We are both massive fans of renowned author and now business

0:37.8

leader Don Miller. Here's my testimony of books written in the last decade. I have heard more testimony of

0:46.6

actual life change as a result of people reading Don's book a million miles in a thousand years than any other book literally period I

0:56.0

purchased three cases of the book and giving it away I attended Don's storyline at conferences as have much of my family and friends.

1:05.7

Well now Don has brought his expertise and insight on story

1:11.3

to the business world with unprecedented acclaim.

1:15.0

If you want a successful business and I'd say life.

1:18.0

This episode is brought to you by Krakan.

1:21.0

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1:25.0

It doesn't care where you come from, what you look like, your credit score, or your

1:29.6

outrageous food delivery habits.

1:31.4

crypto is financed for everyone, everywhere, all the time.

1:36.0

Visit crackin.com slash see what crypto can be.

1:40.0

To learn more, don't invest unless you're prepared to lose all the money you invest.

1:44.0

This is a high-risk investment and you should not expect to be protected if something goes wrong.

1:49.0

This episode is brought to you by Deliberrer because anything goes this Christmas.

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