Welcome to the how of business with your host, Henry Lopez, the podcast that helps you start,

run, and grow your small business. And now, here is your host. Welcome to the how a business podcast.

This is Henry Lopez. And this episode is about the fundamentals of pricing your product or service

so that you can operate a profitable small business.

So how do you price your product or service to find that balance between what your target

market will pay and what you need to charge to make a profit? I don't have all of the answers

on this, but on this episode, I'm going to share with you my approach to pricing and what I've learned

from other experts about pricing for small business products and services. To receive more

information about the Howa Business, including the Show Notes page for this episode, and

how you continue supporting my show and receive discounts, exclusive content, and join my

monthly group coaching session through a Patreon membership. Just visit the howab business.com.

I also encourage you to please subscribe to my show wherever you might be listening so you don't

miss any new episodes. I also want to take a moment to thank a few of my coaching clients,

including Josh, Caden, Haley, and Tony. Thanks for the opportunity to help you start and grow your small business.

So there are two downloads that will be available on the show notes page for this episode at

the howab business.com. One is a presentation that follows with the topics that I'm going to cover

on this episode about fundamentals of pricing for small business owners, as well as what I call

a biz note, which is my summary. Sometimes when I read a book, I'll create a summary for myself,

and I'll share those on the website sometimes, and this is on a book related to pricing called

Priceless. I'll talk more about that book later, But those are two downloads that I encourage you to go get

at the show notes page for this episode at the howab business.com. So what I'm going to focus on on this

episode is to share with you an introduction to pricing strategies for small business owners that I'm

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