497 The Smart Advertising Book by Dan White

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 19 July 2024

⏱️ 83 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The Smart Advertising Book: How To Deliver Advertising That Grows Your Brand by Dan White

ABOUT THE BOOK:

Brands today have a bewildering array of ways to communicate with their target audience.

To succeed, brand owners need to know how to identify the best combination of media and how to create effective content.

Much advertising is ill-chosen and poorly executed; understanding how to harness its potential provides a strong competitive advantage.

This book has guidance for company leaders, marketers, and entrepreneurs in delivering effective advertising.

It presents a summary of all the latest evidence and thinking about successful advertising in a clear, accessible way with inspiring examples and the author’s trademark frameworks, analogies, and hand-drawn illustrations.

ABOUT THE AUTHOR:

Dan White is a marketing insights innovator. His career includes a decade as an insights professional, another as a brand advisor, and a third as a Chief Marketing Officer.

His other books include The Smart Marketing Book: The Definitive Guide To Effective Marketing Strategies, and The Smart Branding Book: How To Build A Profitable And Resilient Brand, both of which have been featured on The Marketing Book Podcast.

Dan co-developed BRANDZ, the world's biggest brand equity measurement system and his thinking has shaped the design of leading copy test and brand tracking methodologies.

He has advised famous, billion-dollar brands on how to thrive and his summaries and trademark visualizations have earned praise from luminaries in the marketing, advertising, and media industries.

And, interesting fact – Dan White is now a member of a very exclusive and secretive fraternity – The Marketing Book Podcast 3-Timers Club!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/smart-advertising-book-dan-white

Transcript

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0:00.0	This is Dan White, author of The Smart Advertising Book, How to Deliver Advertising That Grows Your Brand,
0:07.0	and you are listening to The Marketing Book Podcast.
0:11.0	Welcome to the Marketing Book Podcast. Podcast. Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing
0:18.6	field of modern marketing.
0:20.8	And now here's your host, Douglas Burdett.
0:24.0	Hello, thanks for joining me on the marketing book podcast where every Friday I published an interview
0:28.0	with the author of a new marketing or sales book.
0:30.0	This show has been named one of the top marketing podcast by Forbes and LinkedIn amongst others and has millions of downloads and listeners in over 185 countries.
0:39.0	Don't worry about taking notes. You can find links to everything linkable in this episode's website page at
0:44.0	marketingbook podcast.com. And since I get to read every book featured on the show, if I can
0:49.5	recommend a specific marketing or sales book or any other resource I know of for
0:53.8	whatever challenge you're facing connect and message me on LinkedIn and I will do my
0:58.2	best to get you pointed in the right direction. All right let's get on with the show.
1:03.2	Today we welcome back, Dan White, to talk about his book, The Smart Advertising Book,
1:07.4	How to Deliver Advertising That Grows Your Brand published by LID Publishing.
1:12.4	Dan White is a marketing insights innovator. His career
1:15.9	includes a decade as an insights professional, another is a brand advisor, and a
1:20.6	third as a chief marketing officer.
1:23.0	His other books include
1:25.0	The Smart Marketing Book,
1:26.0	The Definitive Guide to Effective Marketing Strategies,
1:29.0	and the Smart Branding Book,
	...

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