497: Persuasion Secrets and Predatory Practices Businesses Use on YOU

BiggerPockets Money Podcast

BiggerPockets

Investing, Education, Business

4.6 • 2.9K Ratings

🗓️ 26 January 2024

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

By the time you finish this episode, you’ll be ten thousand dollars richer. Just read this testimonial from a recent BiggerPockets Money listener, “I’m so rich now, I have no idea what to spend all my money on. And all it took was listening to this episode.” But act fast because, in five minutes, this episode WON’T be available anymore. None of the above is true. But you probably caught on to a few of the psychological tricks many marketers use to push you into purchasing, even when you’re not ready to. And with so much mentoring, online course-selling, guru-ing, and get-rich-quick promising, it’s hard NOT to fall into these traps. How do you know who actually wants to help you and who’s just waiting to grab onto your wallet? Tarzan Kay has spent years using persuasion-first business tactics to prompt potential customers into purchasing, building a seven-figure income stream in the process. It wasn’t until she realized that these tactics did more harm than help that she decided to burn down the business she had built. Now, she’s sharing all the persuasion secrets marketers are using on YOU and teaching you how to build a business the better way. In This Episode We Cover The “principles of persuasion” businesses use to trick you into buying Common predatory practices online gurus and mentors commonly use HUGE red flags to watch out for before you buy ANY online course How to ensure your business NEVER tricks potential customers into buying Vetting your own clients and customers BEFORE they have the chance to pay you And So Much More! Links from the Show BiggerPockets Money Facebook Group Network with Other Investors on The Path to FIRE Through the BiggerPockets Forums Finance Review Guest Onboarding Join BiggerPockets for FREE Mindy on BiggerPockets Listen to All Your Favorite BiggerPockets Podcasts in One Place Apply to Be a Guest on The Money Show Podcast Talent Search! Money Moment Warning: Why You Shouldn’t Buy What the Gurus Are Selling Click here to check the full show notes: https://www.biggerpockets.com/blog/money-497 Interested in learning more about today's sponsors or becoming a BiggerPockets partner yourself? Email us: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0	Hello everyone and welcome to the Bigger Pockets Money Podcast. I'm Kaylin Bennett and as a reminder I am the senior producer at Bigger Pockets.
0:08.8	Today I am with my dear friend and CFP extraordinary Kyle Mast.
0:13.4	Hey, Caitlin, it's good to be here.
0:15.1	It's fun to have the producer in the show.
0:17.8	And we're just filling in for Mindy and Scott today.
0:19.7	They're probably off having fun doing something really cool, and we're stuck behind a computer screen.
0:24.1	Yeah I know probably living their best fire life of drinking Starbucks and eating avocado toast so, you know.
0:30.0	Definitely with everything bagel seasoning on it for sure.
0:33.0	Exactly.
0:35.0	Kyle and I are here to make financial independence less scary, less just for somebody else.
0:40.0	To introduce you to every money story because we truly believe financial freedom is attainable for everyone
0:46.0	no matter when or where you're starting. So today we're talking to this amazing woman named Tarzan K.
0:52.3	She was a wildly successful
0:53.9	copywriter who actually built a seven-figure business through writing
0:58.2	emails and using sometimes predatory marketing
1:02.3	tactics to have a wider audience.
1:05.0	Yeah, so from this conversation, you know, she does a really good job of helping us understand
1:10.0	how we can maybe detect some language that is being used to
1:13.0	manipulate or pressure you into buying the products that are coming
1:15.9	online these days and that you maybe can't afford or just don't need.
1:21.2	So this is helpful for just about anyone
1:23.3	who feels like they can't always vet something really well
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from BiggerPockets, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of BiggerPockets and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.