meta_pixel
Tapesearch Logo
Log in
The Side Hustle Show

495: The Multi-Million Dollar Pivot

The Side Hustle Show

Nick Loper

How To, Entrepreneurship, Business, Education

4.71.6K Ratings

🗓️ 18 April 2022

⏱️ 23 minutes

🧾️ Download transcript

Summary

The cocktail content business wasn't paying the bills, but a slight pivot changed everything. Chris and Julia Tunstall from ABarAbove.com were disappointed with the quality of existing barware on the market. So they placed a big bet that they could do better—and sold out in 3 weeks. This is a story about the power of being a part of your community and listening to what they really want.

Transcript

Click on a timestamp to play from that location

0:00.0

How a side hustle spin-off turned a brand that was treading water into a multi-million-dollar

0:05.9

business.

0:06.9

I'm your host, Nick Loper.

0:07.9

Welcome to the side hustle show because the best entrepreneurs are oftentimes the best

0:12.4

listeners.

0:13.4

One thing we cover a lot on the show is how important it is for new businesses to have

0:17.2

a strong online presence, but what does it take to really build that presence on our

0:21.7

own?

0:22.7

I want to share our new sponsor, Taylor Brands.

0:25.2

This is an AI-driven platform that automatically gives you everything you need to launch a great

0:29.9

looking brand online, even if you don't have any previous design experience.

0:34.2

Once you create a logo with it, which will take you like five minutes, it's super fast.

0:38.0

Your design theme is automatically integrated into a website, unlimited designs for social

0:42.5

media, a digital business card, and even printed business cards and merch, and you can access

0:47.3

all of that through the Taylor Brands platform.

0:50.1

Take it for a spin today at Taylorbrands.com or side hustle show listeners can get started

0:54.7

for 40% off when you use code side hustle.

0:58.2

Taylorbrands.com and promo code side hustle.

1:03.3

Today, I'm excited to introduce a longtime friend of mine who, along with her husband,

1:07.7

set out to build an online business in the cocktail niche at abarabove.com.

1:13.1

Chris and Julia Tunstle were blogging, podcasting, making videos, put out some great content

1:18.8

and building an audience, but business-wise, it just wasn't that profitable.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Nick Loper, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Nick Loper and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.