495. Stop Slashing Your Rates: Why Lower Prices Don’t Create Demand

Thanks For Visiting

Airbnb Superhosts Annette Grant & Sarah Karakaian

Education, How To, Places & Travel, Investing, Business, Society & Culture

4.9 • 590 Ratings

🗓️ 4 September 2025

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Too many hosts believe that lowering their nightly rate will magically generate bookings. The truth? Dropping your price doesn’t create demand—it only leaves money on the table. In this episode, Sarah and Annette break down why cutting rates doesn’t work, what demand actually is, and the smarter levers you can pull to increase bookings and profitability.

You’ll learn:

Why lowering your price doesn’t change guest search behavior
How to understand supply, demand, and occupancy forecasts in your market
The risks of attracting the wrong guests with discount pricing
What a true “try everything” strategy looks like (and what it doesn’t)
Practical steps to audit your listing, amenities, and calendar management
How to take control of your demand through marketing, referrals, and direct bookings

If you’re tired of feeling like your only option is slashing rates, this episode will help you rethink your approach and start running your rental like the business it is.

Resources:

Booked & Profitable Bootcamp – Five days of live training with Sarah and Annette to help you increase revenue and improve your hosting business.

PriceLabs – A dynamic pricing tool that helps you understand occupancy forecasts and market demand so you can price smarter. Learn more

Mentioned in this episode:

Join us for our live Priced & Profitable Bootcamp.

StayFi | Go to www.stayfi.com and enter TFV to get 50% off your first three months.

Transcript

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0:00.0	Short-term rental hosts, booking slow where pricing feels off.
0:07.3	We're fixing it live in our booked and profitable listing audit boot camp.
0:11.5	It's four live trainings with us for just $49.
0:14.7	Bring your listing, your calendar, your pricing.
0:17.8	We are going to walk you through step by step so you know exactly what to change
0:22.1	to show up higher in the algorithm and get booked more.
0:25.7	Want personalized on your listing?
0:27.3	Then all you're going to do is upgrade to VIP for direct feedback.
0:31.0	Recap and seats and doors close on September 12th or when seats are gone.
0:35.7	Tap the link in the show notes or go to thanks for visiting.com forward slash boot camp.
0:40.3	That's thanks for visiting.com forward slash boot camp.
0:43.2	Save your seats now and then check your email for your prep checklist and live session dates.
1:00.0	You're listening to the Thanks for Visiting Podcast.
1:04.4	We believe hosting with Heart is at the core of every short-term rental.
1:06.8	With Annette's background in business operation.
1:11.2	And Sarah's extensive hospitality management and interior design experience.
1:16.6	We have welcomed thousands of guests from over 30 countries, earning us over a million dollars and garnering us thousands of five-star reviews.
1:20.6	We love sharing creative ways for your listing to stand out, serve your guests, and be profitable.
1:27.1	Each episode, we will have knowledgeable guests
1:29.6	who bring value to the short-term rental industry.
1:31.9	Or we will share our stories of our own experiences
1:35.0	so you can implement actual improvements to your rentals.
	...

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