Hey, before we jump into the show, I just wanted to take a second and say, thank you for listening.

I know that life is busy and you have a lot of options when it comes to the content you consume.

So whether you're new here or you've been listening to the Think Media podcast for years,

I just want to say thank you and I appreciate you.

Okay, let's jump into the show.

Last year brought in $30,000 inside hustle income through his YouTube channel.

In the wild part as he did it with a channel that's currently sitting around 12,000 subscribers.

At that time, for, I don't know, $260, that was like the most I'd ever spent on a pair of boots.

And my teenage son was like, you need to review those.

And I posted maybe like four or five videos a year.

I didn't realize at the time that I was actually working a strategy

that I didn't know that strategy till after I joined VRA.

When I'm gonna spend over 100 bucks,

I'll look for reviews on YouTube.

If somebody's thinking about doing a review channel,

do it because it's probably the lowest hanging fruit on YouTube.

You don't have to be the best.

You just have to be better than some of the other people on your niche.

Lee is one of the most dialed in small channel creators

I have ever had the honor to sit down with.

Okay, it is time to lean in. This is a take notes episode. He's literally breaking down his whole playbook. It's crazy. He just shared everything. His four revenue streams, how he picks topics to keep getting views, his simple weekly workflow that makes things predictable. And the way he even reviews his analytics, so he knows what to repeat. It's just crazy. It's loaded with gems.

Lee, it's so good to have you here. How's it going? Great to be here, Nathan. Thank you so much for having me on today. Yeah, let's rock. Well, hey, your channel is called Stray Reviews. Can you give us some context on your channel and what kind of videos you make? because it's funny.

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