495 Brand Naming by Rob Meyerson
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 5 July 2024
⏱️ 67 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service by Rob Meyerson
ABOUT THE BOOK:
You don't have a brand—whether it's for a company or a product—until you have a name.
The name is one of the first, longest-lasting, and most important decisions in defining the identity of a company, product, or service.
But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles.
Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn:
- What makes a good (and bad) name
- The step-by-step process professional namers use
- How to generate hundreds of name ideas
- The secrets of whittling the list down to a finalist
The most complete and detailed book about naming your brand, Brand Naming includes insider anecdotes, tired trends, brand origin stories, and busted myths.
Whether you need a great name for a new company or product or want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.
ABOUT THE AUTHOR:
Rob Meyerson is a namer, brand consultant, and principal and founder of Heirloom, an independent brand strategy and identity firm.
Before founding Heirloom, Rob’s roles included head of brand architecture and naming at HP, director of verbal identity at Interbrand in San Francisco, and director of strategy at FutureBrand in Southeast Asia.
His past clients range from the Fortune 500 to Silicon Valley startups, from San Francisco to Shanghai, including brands such as Adobe, GE, John Deere, Disney, Intel, Microsoft, and Walmart.
Rob was recently on The Marketing Book Podcast (episode 482) to discuss the 6th Edition of Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding which he co-authored with Alina Wheeler.
Rob has written about brand strategy and brand naming for leading publications such as Entrepreneur, TechCrunch, Insider, The Guardian, VentureBeat, and Branding Strategy Insider.
And, interesting fact – Rob Meyerson was NOT consulted by Elon Musk for naming advice when renaming Twitter to X!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/brand-naming-rob-meyerson
Transcript
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| 0:00.0 | Say you get out of college or whatever you do. You're going to go into business. |
| 0:03.7 | Say you're going to open a bank. Just for an example, you've got to give it the right name. |
| 0:08.6 | It's got to be something big and strong like security for first trust and federal reserve and you |
| 0:14.8 | have to name a bank that because nobody's going to put their money in Fred's bank. |
| 0:18.1 | I'm Fred I have a bank. You got 1500? I'll put it here. My white suit. |
| 0:29.0 | White suit, right hand pocket. Okay, you got to remember that. |
| 0:32.0 | This is Rob Meerson, author of |
| 0:33.6 | brand naming, the complete guide to creating a name for your company, |
| 0:36.8 | product or service, and you're listening to the Marketing Book |
| 0:40.3 | Podcast. Welcome to the Marketing Book Podcast. Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly |
| 0:47.8 | changing field of modern marketing. |
| 0:50.5 | And now here's your host, Douglas Perdats. |
| 0:53.8 | Hello, thanks for joining me on the marketing book podcast, |
| 0:56.1 | where every Friday I published an interview |
| 0:57.8 | with the author of a new marketing or sales book. |
| 1:00.0 | This show has been named one of the top marketing |
| 1:02.0 | podcast by Forbes and LinkedIn, others and has millions of downloads and listeners in over 185 countries. |
| 1:08.8 | Don't worry about taking notes. You can find links to everything linkable in this episode's website page at marketingbook podcast.com. |
| 1:16.0 | And since I get to read every book featured on the show, if I can recommend a specific marketing or |
| 1:20.9 | sales book or any other resource I know of for whatever |
| 1:23.7 | challenge you're facing connect and message me on LinkedIn and I will do my best to |
| 1:28.3 | get you pointed in the right direction. All right let's get on with the show |
... |
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