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The How of Business - How to start, run, grow and exit a small business.

494 – Public Relations for Small Business with Megan Bennett

The How of Business - How to start, run, grow and exit a small business.

Henry Lopez, Levante Business Group

Entrepreneurship, Business

4.7522 Ratings

🗓️ 16 October 2023

⏱️ 39 minutes

🧾️ Download transcript

Summary

Public Relations for Small Business with Megan Bennett. Megan shares her experiences and tips for using Public Relations to promote and grow a small business.

Show notes page: https://www.thehowofbusiness.com/494-megan-bennett-public-relations/

Megan has been on the Light Years Ahead Public Relations team for over 20 years. She started working at Light Years Ahead just a year after college and fell so in love with public relations that she stayed on and helped build the company into what it is today.

Her expertise focuses on managing clients, engaging with top national media daily, and securing meaningful media placements. She has spearheaded and implemented countless successful PR campaigns for numerous brands and small businesses.

Megan understands what the media wants and what tactics work to obtain the most high-profile placements. When it comes to placing a story or segment for a client, she is relentless with the media, and she doesn't stop until she makes it happen!

Public Relations is affordable and makes sense for many small businesses. Megan offers a free consultation to help you determine if they can help you promote your small business through their PR services.

Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com  

Transcript

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0:00.0

Welcome to the How of Business with your host, Henry Lopez, the podcast that helps you start, run, and grow your small business. And now here is your host.

0:15.8

Welcome to this episode of The Hower Business. This is Henry Lopez. My guest today is Megan Bennett.

0:21.5

Megan, welcome to the show. Thank you for having me on. Henry. I'm so excited.

0:26.2

Yeah, looking forward to this conversation. We've talked about PR in the past, but it's been a while,

0:31.5

and I want to get a fresh perspective. And so that's what we're going to focus on. Megan is an expert

0:36.2

on public relations. And so she's here we're going to focus on. Megan is an expert on public relations. And so she's

0:38.7

here to share her experiences and her real business tips for using public relations to either help

0:46.4

us start or grow a business, just to promote a small business. So that's what this episode is all

0:52.5

about. To receive more information about the Howa business, including the show notes page for this episode

0:57.3

and how you can continue supporting my show and receive workshop discounts, join my monthly

1:03.2

group coaching session.

1:05.1

You join my Patreon membership.

1:07.2

You can get more information and learn about it at the howabusiness.com.

1:11.1

Also, wherever you're listening today to this episode, I encourage you to subscribe so you don't miss any future episodes of the howa business.

1:19.6

So Megan has been on the light years ahead public relations team for over 20 years.

1:26.4

She started working at light years ahead just a year after college,

1:30.4

very interesting journey, and fell so in love with public relations that she stayed on and helped

1:35.1

build the company into what it is today. Her expertise focuses on managing clients,

1:41.5

engaging with top national media daily, and securing meaningful media

1:46.8

placements. We'll talk about what that means. She has spearheaded and implemented countless

1:52.6

successful PR public relation campaigns for numerous brands. Megan's Forteux Lowe lies in her

2:00.0

outgoing and engaging personality, as we will soon

...

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