494. How to Get Your Products in Front of People

The Product Boss with Jacqueline Snyder

Jacqueline Snyder

Business, Marketing, Entrepreneurship

4.8 • 961 Ratings

🗓️ 27 July 2023

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

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Summary

As creators and business owners, we all aspire to create amazing, beautiful things – products that stem from our minds and take shape in reality. But one piece of feedback we've consistently received from our Multi-Stream Machine students is that despite having incredible products, the biggest hurdle is visibility. Nobody knows that these amazing products exist! Sounds familiar? Then this episode is definitely for you.

We often think, oh, building a website or getting on Instagram is the solution, and we'll be noticed. But the truth is, it's much more than that. We fall into the trap of thinking that if we build it, they will come. But unfortunately, they won't, simply because they don't know where to go.

Perhaps, like many others, you've built a website, you're active on social media, you've set up an Etsy shop, or you're selling on a platform like Fair. But the question remains, how will your potential customers know you exist?

We've been emphasizing this for years now - it's crucial to diversify where you show up and make sure to show up where your customers are. Because it's not just about building it and hoping they will come. The key is to ensure they know where to go.

Resources:

Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Transcript

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0:00.0	The thing that I want to make clear is that a lot of times people are like,
0:03.4	I made this amazing product, but I don't know how to get in front of people.
0:06.3	Well, my friend, you have a business. You have a business, and how do you get in front of the people in order to not only make money now but make money later.
0:16.1	Welcome to the Product Boss Podcast where we're dedicated to helping product-based business
0:24.4	owners turn into revenue-generating successful, happy product bosses.
0:28.5	I'm Jacqueline Snyder.
0:29.7	And I'm Meena Kuno-Cetep.
0:32.1	Together through digital courses, coaching, and masterminds,
0:35.6	we've helped over 50,000 students from startup
0:38.5	to multi-million dollar businesses scale their sales
0:42.4	while blending in their dream life.
0:45.0	It gets lonely out there in the product business world.
0:47.5	We fully believe a business shouldn't be built alone.
0:50.5	There's room at the top for all of us.
0:53.0	So let's get scrappy and creative together, product boss.
0:56.0	To be profitable, make more sales, and grow your visibility.
1:00.0	Are you ready? Let's dive in. Hey, Jacqueline, doesn't it feel like the AI revolution is upon us?
1:09.0	I mean, it seems like
1:15.0	how my grandma felt when Facebook came out, right?
1:19.0	But AI tools are definitely at the forefront right now and listen we are here to support you through it because it's something new and it is at the forefront especially for business owners and there are tons of ways to use AI not only to streamline but also to help grow your business.
1:36.3	I mean it really is incredible. Who doesn't want to make things easier from themselves?
1:41.6	Am I right? Especially as a product business owner who is so busy wearing all of the hats.
	...

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