Welcome to another episode of the Main Street Business Podcast.

We are so honored today to have a Main Street business influencer all over the world, frankly.

Joe DeCena, this is going to be a really interesting interview.

Yeah, this guy's a serial entrepreneur from selling fireworks at AJ.

That was his first little dose of entrepreneurism to having the Spartan races, which has acquired tough mudder?

These are endurance events, grueling, tough things to do.

There's a lot of lessons for business owners in these races.

Oh, yeah.

He's written multiple books, the most recent being the Spartan way.

His stories from Wall Street being on ground zero during 9-11 to moving up to Vermont and building a

lifestyle with core values that really translate into small business. Yeah, so we'll dive into some

of those core values through the podcast. It's an awesome interview Mark and I had. And let's get to

Joe. Well, Joe, thanks for being here.

This is such an honor to be able to interview someone that's helping Main Street business owners around America in such a unique way.

This Spartan way is so incredible and impactful for small business owners.

Matt, you've done a Spartan race.

And I know you got the first question for Joe here.

Joe, thanks for being here. Yeah. Yeah, so you guys have been living on Iraq and you don't know who Joe DeSina is. He's done a lot of stuff. We're going to dig into that today. But the Spartan races are what a lot of people know. And I know your company's also acquired the tough mudder races and like in that category of venture racing,

endurance racing.

Hard shit.

Hard shit, you know. your company's also acquired the tough mutter races and like in that category of venture racing

endurance racing hard shit hard shit you know i mean it is they're tough and um we've done them as a

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