Hey, business building warrior, welcome to silent sales machine radio. I've got a mini episode for you today.

It's a topic that I've seen popping up in our 70,000 member Facebook group a few times lately.

People are apparently reading the headlines and coming into the group a little nervous, asking questions like, hey, what about all this recession talk?

What about this economic downturn?

What does the e-commerce opportunity look like specifically the Amazon Replins model that we talk about around here?

What does it look like in the face of an economic

downturn? And I would argue, just to cut to the point that I'm going to make today, based on

facts and evidence and thousands of people in our community who are seeing great results,

I would argue that no matter what the economy does, this is an

incredible business model to be in, good times or bad. Because at its core, the strategy that we

teach in the proven Amazon course, the foundational strategy where we start 99% of all of our new

students, isn't taking some big risk and hoping that you make

money someday launching a brand new product that the world has never seen. Certainly, that's one way

you can approach Amazon. And that is too big of a risk for 99% of all new sellers. You should

never go down that road. We see about a 5% success rate with that

approach to Amazon. So don't do it. Okay. Where should you start? We start you off with a model

that identifies underserved listings on Amazon and you go find the product and you bring it to the

market. You don't go buy

a thousand units or even 500 or even 100 or even 50 or 20 units. You could just buy a few

and test. And if those sell, you buy a few more. And you've got a boring business model

selling all manner of unusual products at a nice profit. And if it doesn't sell it a profit, you sell it at break

even or a slight loss sometimes and you move on. But the beauty of this business model,

...