49. Cheap and Easy - Using Package Inserts to Build Brand Loyalty

The Product Boss with Jacqueline Snyder

Jacqueline Snyder

Business, Marketing, Entrepreneurship

4.8 • 961 Ratings

🗓️ 27 September 2018

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

They're simple. They're cheap. They're easy. Jacqueline and Minna are chatting about package inserts and the creative ways you can use them to build brand loyalty and customer experience.

Links mentioned:

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Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.

Minna's company Lil' Labels

Jacqueline's company Designer Consulting Co-Op

Transcript

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0:00.0	Welcome to the Product Boss Podcast, where we help product-based businesses grow their
0:09.8	sales and improve their strategies.
0:13.0	Hey everyone, I want to introduce you to my co-host and Viz Bestie,
0:18.0	Mina Kunlo Situp, an Amazon guru that has built a multi-six-figure product-based business.
0:24.6	In introducing the other half of the product boss, Jacqueline Snyder,
0:29.2	she has helped launch and grow over 500 fashion apparel and accessory brands even one of her own.
0:37.0	And together we share our inventory of secret weapons that will help you dig deep and do the work it takes. Are you ready? Let's
0:46.4	build together.
0:47.4	Hey everyone and welcome to another episode of the Product Boss Podcast.
0:54.8	I'm your host, Jacqueline Siner, with my wonderful co-host,
0:58.1	Mina Kumlo, CTAP.
0:59.6	Hey Mina.
1:00.4	Hey, Jacqueline.
1:01.4	So today we want to talk to you all about how to use packaging
1:05.2	inserts to increase brand loyalty and if you've listened to the show before you
1:10.5	know that Mina uses these all the time for little labels and shipping on
1:15.6	Amazon and Oasis So yeah I love inserts I think it's a great way to they're so
1:22.3	cheap right super cheap it's a great way to, they're so cheap, right?
1:23.7	Super cheap.
1:24.4	It's a great way to add a little something
1:26.2	for very little bit of money and have a call to action.
1:29.7	It's just a great way to have a call to action.
	...

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