#488: Learning from our data with Matt Swalley, Omneky
The Agile Brand with Greg Kihlstrom
The Agile Brand
5 • 2.7K Ratings
🗓️ 23 February 2024
⏱️ 24 minutes
🧾️ Download transcript
Summary
Today we’re going to talk about the value of learning from data to improve the customer experience.
To help me discuss this topic, I’d like to welcome Matt Swalley, Co-Founder and Chief Business Officer at Omneky.
Resources
Omneky website: https://www.omneky.com/
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Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
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Transcript
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| 0:00.0 | All the big names are here. |
| 0:02.0 | Oh, who is that? |
| 0:03.2 | I think she was in the movie about that really big shark. |
| 0:06.0 | No, not her, the florist. |
| 0:08.0 | She's automating invoices on the go so she can spend more time on that flower wall. Quickbooks to save you up to eight hours a week |
| 0:15.0 | so you could bring your vision to life. |
| 0:17.0 | That's how you business differently. |
| 0:19.0 | Into it QuickBooks. |
| 0:21.0 | The agile brand. The Agile Brand. The Agile Brand. |
| 0:24.0 | Welcome to season six of the Agile Brand, where we discuss marketing technology and customer experience trends, insights, and ideas with enterprise and technology platform leaders. |
| 0:38.0 | We focus on the people, processes, data, and platforms that make brands successful, scalable, customer focused, and sustainable. |
| 0:46.0 | This is what makes an agile brand. |
| 0:48.0 | I'm your host, Greg Kielstrom, advising Fortune 1000 brands on Martek, marketing operations, and CX, best-selling author and |
| 0:55.7 | speaker. |
| 0:56.7 | The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology |
| 1:01.5 | services, talent services, and real world application. |
| 1:05.0 | For more information go to T.E.K systems.com. |
| 1:09.0 | Before we get started, I wanted to let you know that my latest book, |
| 1:12.9 | Priority is Action, Seven Principles for Better Strategies, Decisions, and |
| 1:16.6 | Outcomes is now available. |
| 1:18.5 | In it, I give ideas and insights for leaders and teams that need to make meaningful |
| 1:22.2 | progress on their priorities. |
... |
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