#487: (Actually) great content with generative AI, with Jon Ricketts, AGYL AI

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 21 February 2024

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

It didn’t take long but the world is awash in generative AI-based content, and let’s face it. A lot of it isn’t great. But that’s not the way it has to be.

Today we’re going to talk about how to utilize generative AI well for on-brand content creation, and why paying attention to the details matters here.

To help me discuss this topic, I’d like to welcome Jon Ricketts, CEO and Co-Founder of AGYL AI.

Resources

AGYL AI website: https://writerly.ai/

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0	The Agile Brand.
0:02.0	Welcome to season 6 of the Agile Brand, where we discuss marketing technology and customer experience trends, insights, and ideas with enterprise and technology platform leaders.
0:18.0	We focus on the people, processes, data, and platforms that make brands successful, scalable, customer-focused, and sustainable.
0:26.2	This is what makes an agile brand.
0:28.0	I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martek, marketing operations, and CX, best-selling author and speaker.
0:36.2	The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology
0:41.4	services, talent services, and Real-World Application.
0:45.0	For more information, go to TECS systems.com.
0:49.0	Before we get started, I wanted to let you know that my latest book,
0:52.8	Priority is Action, Seven Principles for Better Strategies, Decisions,
0:56.4	and Outcomes is now available.
0:58.4	In it, I give ideas and insights for leaders and teams that need to make meaningful progress on their priorities.
1:04.0	After all, our priorities are what we do, not what we say we'd like to do.
1:08.0	You can find priorities action on Amazon or learn more on my website, Greg Kilstrom.com. Now let's get on to the show.
1:16.7	It didn't take long but the world is awash and generative AI-based content and let's face it.
1:22.0	A lot of it isn't great, but that's not the way it has to be
1:25.6	today we're going to talk about how to utilize generative AI for on-brand content
1:30.1	creation and why paying attention to the details matter here.
1:33.0	To help me discuss this topic, I'd like to welcome John Ricketts, CEO and co-founder of Writerly.
1:38.0	John, welcome to the show.
1:40.0	Hey Greg, thanks for having me.
1:42.0	Yeah, looking forward to talking about this with you.
	...

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