Hey, before we jump into the show, I wanted to give you a heads up that my free YouTube strategy

class is available right now on demand at thinkmasterclass.com. On the class, I reveal the one YouTube

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This class is 100% free and you can watch it now on demand at thinkmasterclass.com. Now, let's jump

into today's show. So there's a massive debate about how to get

discovered on YouTube right now. But there's been massive claims across the internet that

YouTube SEO is dead. SEO is dead. Search, I think just it doesn't work.

Things like tags don't matter and YouTube has changed.

And so we're actually going to be looking at those claims one by one in this video.

And really talking about the actual math, not hype, not opinion, but what does it take right now to start and grow a YouTube channel and actually

get views and even go viral? I've been creating content on YouTube for 18 years, got three

silver play buttons, a gold play button, and actually have generated millions of views,

over 100 million views now from YouTube search, but can you still do that today? Well, on the Think Media podcast,

I'm joined by my co-host, Nathan S. Wein, who's also generated tens of thousands of dollars

from search traffic, from search on YouTube, but in a 2026 world, Sean, Nathan, is that relevant or not? There's been a few videos that have been posted.

There's been a little bit of smoke around this conversation. And so, you know, what we've done

is pulled out some of those claims. And so Nathan, you can walk us through these and we'll

kind of debate this and look at what the truth is. But what is your big thoughts? You've watched

some of these videos, some of the claims out there. What do you feel about search traffic,

browse traffic and the big picture of what it takes to win on YouTube right now?

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