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The Foundr Podcast with Nathan Chan

487: Why Ambassadors are Better Than Ads with Brittany Stewart of BURST Oral Care

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 24 November 2023

⏱️ 36 minutes

🧾️ Download transcript

Summary

Brittany Stewart returns to the podcast to share how she’s building one of the fastest-growing ecommerce businesses in the United States using a stalwart ambassador program. Stewart co-founded BURST Oral Care, which sells double-digit millions on Amazon, has 30,000 ambassadors, and 800,000 members to their subscription program. Burst is currently stocked in 2,000 Walmarts and is launching in CVS this year. Listen to Nathan and Brittany discuss: How Brittany teamed up with her co-founder Hamish  Why their ambassador program is an R&D and acquisition channel  Launching their business at a dental convention  The ins and outs of building an authentic ambassador program How do you define the success of an ambassador  The difference between brand and financial results  Low-cost tools to get an ambassador program up and running Why AI is turning A players into A+ players What AI tools BURST is using And much more ambassador advice…  *This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023. Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

Transcript

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0:00.0

Right now is literally the best time to start an e-commerce business, and here's why.

0:05.2

In 2018, we created something that was a first of its kind, a comprehensive online course

0:10.5

to start and launch your e-commerce business from scratch, and we called it Start and Scale.

0:15.1

Now, five years later, this course has helped 25,000 founders in 65 different countries

0:20.2

kickstart their business ideas, including

0:22.3

thousands who have achieved six and seven figure results. Founders like Laurianne Trin, who use

0:27.6

start and scale to create a kids apparel brand that celebrates heritage. Or Samantha Brett,

0:32.8

who used start and scale to build naked Sundays into Australia's number one SPF skincare brand, or April Scott,

0:39.2

who used start and scale to gain the confidence to launch her luxury sleepwear brand. Although we've

0:43.9

updated the program before, this year proved that right now is a defining moment for e-commerce,

0:49.4

and it's because of AI. With AI, what used to be slow is now fast. What used to be complex is now simple and what

0:55.7

used to be expensive is now cheap. Every business is going to look so different in 10 years and if it

1:01.6

doesn't look different, it'll likely be out of business. So we went back into the studio because we

1:06.8

knew to keep start and scale valuable for your business, we had to update it with the most

1:11.5

relevant tools and strategies. So today, we're proud to introduce the brand new start and scale

1:17.8

3.0 course. And this course is for you if you don't have an idea yet. You're going to learn the

1:23.2

fastest path to creating brand names, product ideas, logos, images, all through the power of AI.

1:29.1

Or if you already have an online store, you'll learn how AI can help you automate repetitive

1:34.2

tasks, analyze customer data, create all sorts of different content and even handle customer

1:39.7

service and so much more. So whether you're a start and scale veteran with a flourishing e-commerce

1:45.3

business or you're hoping to take the first step to 2024, this new course will help you

1:50.8

completely transform your e-commerce journey with the power of AI. We're super proud of this

...

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