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The Learning Leader Show With Ryan Hawk

486: Brent Beshore - Growth Without Goals, Continuous Improvement, & The Art Of Sales

The Learning Leader Show With Ryan Hawk

Ryan Hawk

Business, Careers, Management

4.91.4K Ratings

🗓️ 21 August 2022

⏱️ 62 minutes

🧾️ Download transcript

Summary

Text Hawk to 66866 to become part of "Mindful Monday." You, along with 10,000+ learners will receive a carefully curated email from me each Monday morning to help you start your week off right.

Full show notes at www.LearningLeader.com

Twitter/IG: @RyanHawk12    https://twitter.com/RyanHawk12

Brent Beshore is the Founder and CEO of Permanent Equity, a Midwestern-based private equity firm. They take a long-term approach to private equity, investing "permanent equity" in small to midsize privately held companies throughout North America. He's also the best-selling author of The Messy Marketplace.

Notes:

 

  • Growth without goals – Listed as one of Brent's foundations. "We believe the best path to sturdy growth is not a plan, but a posture." It's a belief in continuous improvement, optimism shining through some thick scars, and a healthy dose of humility.
  • Growth comes from what you know you don't know. (which feels terrible). The harm comes from what you think you know or what you don't know you don't know. (which feels great or oblivious)
  • Progress isn't made by sweeping proclamation or grand strategy. It's built by unglamorous daily activities that are often overlooked and under-appreciated. 
  • In March 2016, Brent wrote a medium post about how to sell "Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust." — Zig Ziglar
  • You have 30 minutes one-on-one with someone you know nothing about other than they are wildly successful personally and professionally. What questions do you ask to understand their life, tease out their life philosophy, and get advice?
  • Great questions are the key that unlocks everything. Stop talking about yourself and be a student of others.
  • No matter how important you think relationships are, they're more important.
  • Reliability is a superpower. Do what you say you would when you said you'd do it, for the price you said you'd do it for. Every single time.
  • If you're ever more focused on other people's shortcomings than your own, you're the problem.
  • Important Qualities:
    • High intellectual honesty
    • Humility
    • Optimism
  • Life as a dad: "You will never be happier than your least happy child."
  • "Culture is nothing more than what you reward and punish."
  • Buffett and Munger" - "Both are thoughtful, kind, and generous."
  • Enjoy life:
    • "I didn't enjoy it in my 20's... Try to have an inner temperature of joy."
  • It's important to sit down with sages... Older people: Ask, "How do you mark your days?"
  • "We all have time for things we prioritize."
  • Sales is a dirty word for a lot... It doesn't need to be.
    • The best salespeople Brent knows aren't selling. They share what they know and how it could potentially help others. "Invite people into your world. Share a vision. Help them understand the cause. Give them an invitation to go along with you."
  • Capital Camp - Shock people with hospitality. Help create meaningful relationships. Surround them with care and excellence.
  • Writing - Use humor. Write like you talk. Brent chooses to be light-hearted because that's how he is in real life.
  • Keys to being a great Dad:
    • Love them unconditionally because of who they are
      • We have confused what love is
    • Show them love by what you don't tolerate

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to the Learning Leaders Show, presented by Insight Global. I am your host, Ryan

0:10.9

Hawk.

0:11.9

Thank you so much for being here, Text Hawk, to 66866 to become part of Mindful Monday.

0:20.3

You along with tens of thousands of other learning leaders from all over the world will

0:24.7

receive a carefully curated email from me each Monday morning to help you start your

0:30.9

week off right.

0:32.1

You'll also receive details about how my book, The Pursuit of Excellence, will help you

0:38.2

become a more effective leader, Text Hawk, to 66866.

0:44.7

Now onto the night's featured leader, the great Brent Beeshoor founder and CEO of Permanent

0:51.0

Equity, a Midwestern-based private equity firm. They take a long-term approach to private

0:58.2

equity investing permanent equity in small to mid-sized privately held companies throughout

1:04.5

North America. He's also the best-selling author of The Messy Marketplace.

1:10.7

During this conversation we discussed Brent's unique approach to goal setting and why

1:17.1

it might make you rethink how you set goals. Then we discussed the art of selling. We talked

1:25.4

about asking better questions and then finally how to build meaningful relationships. Brent

1:33.2

is a super thoughtful guy and I love the conversations I'm able to have with him. I think you're

1:39.6

really going to enjoy this one, ladies and gentlemen, it's Brent Beeshoor.

1:44.5

All right, Brent. It's great to have you back on the Learning Leader Show. It's been three

1:49.7

and a half years since we've done this, so I thought we were due. We are due to have another

1:53.7

conversation and tape this thing, man. Hey, thanks for having me on Ryan. Time flies.

1:58.2

I know, man. It's crazy. I want to start with one of the foundations of your beliefs and your

2:07.7

company and that's titled Growth Without Goals. You wrote, we believe the best path to sturdy

...

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