Taylor Swift isn't just breaking records with her music. She's redefining how merchandise gets sold.

It's reported that her era's tour earned over a billion dollars in ticket sales alone,

and hundreds of millions of dollars in merchandise, t-shirt, sweatshirts, and other items emblazoned

with her name and logo. And whether you sell yoga mats or pets supplements, there's something in her merch playbook

that Amazon sellers and e-commerce brand owners need to pay attention to.

From scarcity to segmentation to a swiftly level hype, this episode is going to break it down. it.

Unexpected sources like pop stars and celebrities can teach us just as much about selling as e-commerce gurus.

Taylor's merch team isn't just printing t-shirts.

They're running a master class in product

positioning, inventory strategy, and fan psychology. I want to walk through five different

segments of how Taylor Swift is pairing her products alongside her concerts and music and lessons

that you can take away from her as well. Number one, drop strategy

over always available. Taylor Swift's merch thrives on limited time drops, where usually Amazon

sellers over-prioritize always in stock. Taylor releases exclusive merch tied to albums, dates,

locations, and then discontinues it.

This creates urgency, exclusivity, and social sharing moments.

As an e-commerce brand owner, and even someone who's selling on Amazon, sellers should

test limited run bundles, timed offers, or seasonal exclusives.

Don't be afraid to discontinue a product after one season.

If you're a skincare brand and you have products selling on Amazon, you could potentially

launch a Back to School Glow Kit for the month of August and September and then never stock it

again. Quote of the day is that people want what they might lose, not what they can always come back to.

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