#485 - “Graphic Design for Dogs” Earns $84,000
Side Hustle School
Chris Guillebeau
4.7 • 3.3K Ratings
🗓️ 30 April 2018
⏱️ 7 minutes
🧾️ Download transcript
Summary
A graphic designer and pet lover unleashes a side hustle that earns $84,000 a year. Dog-ear this episode!
Side Hustle School features a new story EVERY DAY of someone who started a hustle without quitting their job. You’ll learn how they got the idea, how they overcame challenges along the way, and what the results are. Share: #SideHustleSchoolShow notes: SideHustleSchool.comTwitter: @chrisguillebeauInstagram: @193countries
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Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.
Show notes: SideHustleSchool.com
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Transcript
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| 0:00.0 | Hello, hello, what's up? |
| 0:06.4 | It's Chris Gellibat with Sideosal School. |
| 0:08.4 | Got a great story for you today that illustrates why you should not try to reach all the people |
| 0:12.1 | all the time. |
| 0:13.2 | Okay, most of us know this intuitively. |
| 0:15.6 | We know that we can't try to serve everybody, but it's really hard sometimes when you're |
| 0:18.4 | starting a new project because you think like, oh, I've got this thing and, you know, |
| 0:21.2 | if I want to reach the most number of people possible, then I have to make my market is |
| 0:25.0 | why it is possible. |
| 0:26.8 | The thing is, when you do that, it might sound like you're thinking bigger. |
| 0:29.6 | Like, oh, I want to serve everybody, but we are almost certainly going to end up with |
| 0:32.4 | a lesser outcome, a response that is not what you hoped for. |
| 0:36.9 | And so some of the people who are the most successful have a really tightly focused market. |
| 0:42.1 | Today's story illustrates this well. |
| 0:43.2 | I just love this story so much. |
| 0:44.4 | It's about a graphic designer and pet lover who unleashes the side hustle that's on track |
| 0:48.2 | to earn $84,000 this year. |
| 0:50.2 | So you don't want to dog your this episode and pay attention because it shows how a small, |
| 0:54.7 | tightly focused niche or market is a much better idea than trying to serve everyone. |
| 0:58.9 | So a quick little shout to today's sponsor. |
| 1:00.3 | I appreciate them letting us bring this show to you for free. |
| 1:02.6 | And I'll tell you about this person's idea and how she made it happen. |
... |
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