Today is a special episode as we've got reps from Amazon from the departments that are responsible for brand analytics, search career performance, and product opportunity explore, opening up the series sellers podcast by Helium 10.

I am your host, Bradley Sutton, and this is the show that is our recap of our fireside chat that we had with Amazon.

Now, these are the people at Amazon who actually work in the departments and are responsible

for search creative performance, brand analytics, product opportunity explore.

And for the first time ever, Amazon is kind of like opening up the hood and letting everybody

know like how these different data points are to be used.

So this is definitely something that is going to be very informational.

And we wanted to make sure that you guys got the best highlights of it for those of you who missed our live workshop.

Keep in mind that if you have questions after this, send them in, you know, maybe send them in our

Serious Seller's podcast, Instagram account because we're going to try and do a follow-up

event where we go over all of the unanswered questions that you might have after today's

lesson.

So let's go ahead and hop right in to this fireside chat.

Now you work for Amazon. Can you go ahead and, go ahead and tell us what your title is there, how long

you've been there, et cetera?

Yeah, so my title at Amazon is a senior growth consultant.

I've been at the company for about a little over two years now, and I get to work with

our awesome analytics schools that you were just talking about.

So excited to be here. Talk about what we're seeing here a little bit, Julia. Yeah. So this is a

screenshot. I believe it's from your Project X account for Manny's Mysterious Audities Coffin Shelf

brand, the famous coffin shelf. So you can see we have where the customer starts and where they end, going from impressions,

clicks, card ads, and purchases.

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