#483 - If Amazon FBA Launched Today, Would You Still Start?
Selling on Amazon with Andy Isom
Andy Isom | Amazon FBA Seller & Agency Founder
4.9 • 816 Ratings
🗓️ 18 July 2025
⏱️ 13 minutes
🧾️ Download transcript
Summary
Would Amazon FBA still be worth starting in 2025? Or is the opportunity gone? In this episode of Built by Business, Andy Isom breaks down exactly how FBA has changed and whether he’d still launch an Amazon brand from scratch today.
He shares what’s harder (tariffs, fees, ad costs), what’s better (infrastructure, tools, trust), and what actually works for new sellers now. You’ll learn the 3 filters he uses before launching any new product, plus a detailed breakdown of strategies to win in today’s Amazon landscape.
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Transcript
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| 0:00.0 | If Amazon FBA launched for the first time today, with 2025 fees, tariffs, black cat sellers, |
| 0:07.0 | AI generated everything, would I still start? |
| 0:15.0 | Welcome back to another episode of Built by Business. I'm Andy Isam. The Amazon FBA business model |
| 0:24.6 | has changed a lot just in the past five to seven years. The golden opportunity era where most |
| 0:31.0 | of the top sellers started their brands was in 2015 to 2017. During that golden era of Amazon FBA, you could rank fast, there was low |
| 0:41.1 | cost per clicks or no advertising at all, and basic listings won big on Amazon. About 10 years |
| 0:48.1 | later now in 2025, brand registry is required. Cost per clicks are two to three times higher. |
| 1:15.9 | Customer expectations are way higher. We are now in the pro level era of Amazon. The insight here is that the skill floor went up. The potential ceiling didn't go away. Amazon just rewards better operators. So to answer the question, if Amazon FBI launched today, would I still start? |
| 1:16.6 | Yes. |
| 1:18.6 | Would you still start? |
| 1:20.8 | The answer is, it depends. |
| 1:23.4 | Casual sellers are out. |
| 1:31.1 | According to the 2024 Jungle Scout State of the sellereller Report, only 6% of Amazon sellers exceed $250,000 a year in revenue. Most never even crossed $10,000 in sales. That's because a far |
| 1:39.0 | majority of sellers on Amazon now are casual sellers. In the golden era of 2015 to 2017, there may |
| 1:46.5 | have been a couple hundred new sellers joining the platform every day. Over the past two |
| 1:50.9 | or three years, there have been thousands of new sellers joining the platform every day. |
| 1:56.0 | The big issue is a lot of casuals out there who think that they can enter the 2015 golden era of Amazon |
| 2:04.1 | are realizing a harsh reality in 2025. Like I said, the skill floor went up. If you don't have |
| 2:11.9 | the business skills and acumen to be successful in this business, you're going to be annihilated by the competition. |
| 2:19.1 | It's a lot easier for me to say that I would start Amazon FBA because I've literally |
| 2:24.5 | dedicated the last seven years of my life to learning everything about this business model. |
| 2:29.8 | Granted, I had a little bit of a background in online business and entrepreneurship before ever starting |
... |
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