483: How to Take Control of Your Attention with Nir Eyal

How to Be Awesome at Your Job

How to be Awesome at Your Job

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4.5 • 1.1K Ratings

🗓️ 28 August 2019

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

Nir Eyal identifies the surprising reason why we get distracted and how you can overcome it.

— YOU'LL LEARN —

1) Why mainstream productivity advice doesn’t work.

2) The four steps to becoming indistractable.

3) The real motivation for all human behavior.

Subscribe or visit AwesomeAtYourJob.com/ep483 for clickable versions of the links below.

— ABOUT NIR —

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Refresh.io (acquired by LinkedIn), Worklife (acquired by Cisco), Eventbrite, Anchor.fm, and many others. Nir attended The Stanford Graduate School of Business and Emory University.

• Nir’s Schedule Making Tool: Free Schedule Maker

• Nir’s Book: “Hooked: How to Build Habit-Forming Products”

• Nir’s Book: “Indistractable: How to Control Your Attention and Choose Your Life”

• Nir’s Previous Episode: 330: Becoming Indistractable with Nir Eyal

— RESOURCES MENTIONED IN THE SHOW —

• Article: “How To Develop Unlimited Willpower” by Jessica Sillers

• Researcher: Dr. Michael Inzlicht

• Study: Freud’s Pleasure Principle

• YouTube: Play Anything by Ian Bogost, Chicago Humanities Festival

• Book: “Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen” by Christopher McDougall

— THANK YOU, SPONSORS! —

• Four Sigmatic. Give your brain a boost with superfood mushroom coffee with half the caffeine and double the mental clarity. Save 15% at foursigmatic.com/awesome

• Eyeconic. Get name-brand eyewear easily and affordably fromeyeconic.com/awesome.

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Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to the How to Be Awesome at Your Job Podcast, the show where brilliant professionals share how to sharpen the universal skills required to flourish at work.
0:10.0	Enjoy more career fun, wins, meaning, and money.
0:14.0	With your host, Pete McKitis.
0:16.1	Hello, thanks for joining us here for episode 483 with Nere Ayl.
0:23.4	Nere is talking about how we get distracted and what you can do to become
0:27.4	indestractable.
0:28.7	We talked to him once before and we got more good stuff to share.
0:32.0	So you'll learn one why mainstream productivity device doesn't work,
0:35.0	the four steps to becoming indestractable,
0:38.0	and three, the real motivation for all human behavior.
0:41.0	So if you want to check out the show notes or the transcript or the
0:42.9	links to Adams you reference, it's also at your job.com slash F-485.
0:47.6	Now here's near story. Near IEL writes, consults, and teaches about the
0:51.3	intersection of psychology, technology, and business.
0:54.0	The MIT Technology dubbed Nier, The Prophet of Habit Forming Technology.
0:58.0	Nier founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the
1:03.2	Hasselplattner Institute of Design at Stanford. He's the author of the
1:06.2	best-selling book Hooked How to Build Habit- Forming Products and
1:09.6	most recently and Distractable How control your attention and choose your life.
1:14.8	In addition to blogit near and far.com nears the routing has been featured in the Harvard
1:18.3	Business Review, Tech Crunch and Psychology today.
1:21.1	Near is also an active investor to have it forming technology.
	...

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