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The Side Hustle Show

483: 6 Figures in 12 Months: Pivoting from Low-Ticket Products to a Productized Service

The Side Hustle Show

Nick Loper

How To, Entrepreneurship, Business, Education

4.71.6K Ratings

🗓️ 10 February 2022

⏱️ 41 minutes

🧾️ Download transcript

Summary

When the pandemic hit, Timmy Bauer from DinosaurHouse.com pivoted his business from being a traveling children’s book author to running a children’s book production company. Timmy was enjoying working as a traveling children’s book author, but he was forced to change directions when schools started locking down and not allowing guests. His story is the perfect example that you don’t always need to make a complete 180 if your business hits a wall. Sometimes you just need to make a slight re-calibration, a couple degrees one direction or the other that can set you off on a new path. This new path has taken Timmy from “just over the poverty line” to running a 6-figure business in the last 12 months. Tune in to The Side Hustle Show interview to hear: how Timmy pivoted his business model when the pandemic hit how he uses content-based marketing and other people’s events to drive sales the ways you might also be able to take your existing skills and knowledge to serve a different customer base Full Show Notes: 6 Figures in 12 Months: Pivoting from Low-Ticket Products to a Productized Service

Transcript

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0:00.0

What's up? What's up Nick Lopper here? Welcome to the side hustle show because

0:04.3

Choosing what's next doesn't mean choosing what's forever along those lines

0:07.8

I've got a pandemic pivot story for you today featuring Timmy Bauer from dinosaurhouse.com. Timmy. Welcome to the show

0:15.3

Hey, Nick. Thanks so much for having me. You bet so if we

0:19.1

Rewind the clock a couple years Timmy you're making a living as a traveling children's book author doing book events readings speaking gigs at schools and

0:28.5

And income-wise you described it as just above the poverty line. I'm getting by but you know

0:34.7

It's it's fun work. It's rewarding work and then as we all know those in-person gigs

0:40.8

Get shut down and along with those most of the revenue, but you turned

0:46.0

Lemons in this case into lemonade by pivoting into what I think is a really creative new direction

0:51.5

I'm excited to get into because I think it illustrates the

0:55.0

Opportunities that aren't necessarily a complete 180 from where you're at sometimes. It's just this slight

1:01.2

Re-calibration like a couple degrees in one direction or the other that can really set you off on a new path and

1:07.4

That new path has turned into a six-figure business in the last 12 months

1:11.8

So stick around in this episode to hear how you might be able to take your

1:15.6

Existing skills and knowledge to serve just a different customer base and how to me got that done

1:21.2

Notes and links for this one are at side hustle nation.com slash Timmy

1:24.8

So maybe you kick us off with the big reveal. What was that pivot?

1:28.5

So I went from being a traveling kids book author to running a kids book production company

1:35.4

And basically I turn industry leaders into kids book authors

1:39.0

That's a very cool and we first connected I was like I have never heard of that. What a cool creative business

1:44.7

What was the inspiration to make that change aside from the

1:49.9

Necessity so first thing that happened was obviously all of the ability at tour was completely dependent on whether schools were allowing guests to come to their school

...

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