483: 6 Figures in 12 Months: Pivoting from Low-Ticket Products to a Productized Service
The Side Hustle Show
Nick Loper
4.7 • 1.6K Ratings
🗓️ 10 February 2022
⏱️ 41 minutes
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| 0:00.0 | What's up? What's up Nick Lopper here? Welcome to the side hustle show because |
| 0:04.3 | Choosing what's next doesn't mean choosing what's forever along those lines |
| 0:07.8 | I've got a pandemic pivot story for you today featuring Timmy Bauer from dinosaurhouse.com. Timmy. Welcome to the show |
| 0:15.3 | Hey, Nick. Thanks so much for having me. You bet so if we |
| 0:19.1 | Rewind the clock a couple years Timmy you're making a living as a traveling children's book author doing book events readings speaking gigs at schools and |
| 0:28.5 | And income-wise you described it as just above the poverty line. I'm getting by but you know |
| 0:34.7 | It's it's fun work. It's rewarding work and then as we all know those in-person gigs |
| 0:40.8 | Get shut down and along with those most of the revenue, but you turned |
| 0:46.0 | Lemons in this case into lemonade by pivoting into what I think is a really creative new direction |
| 0:51.5 | I'm excited to get into because I think it illustrates the |
| 0:55.0 | Opportunities that aren't necessarily a complete 180 from where you're at sometimes. It's just this slight |
| 1:01.2 | Re-calibration like a couple degrees in one direction or the other that can really set you off on a new path and |
| 1:07.4 | That new path has turned into a six-figure business in the last 12 months |
| 1:11.8 | So stick around in this episode to hear how you might be able to take your |
| 1:15.6 | Existing skills and knowledge to serve just a different customer base and how to me got that done |
| 1:21.2 | Notes and links for this one are at side hustle nation.com slash Timmy |
| 1:24.8 | So maybe you kick us off with the big reveal. What was that pivot? |
| 1:28.5 | So I went from being a traveling kids book author to running a kids book production company |
| 1:35.4 | And basically I turn industry leaders into kids book authors |
| 1:39.0 | That's a very cool and we first connected I was like I have never heard of that. What a cool creative business |
| 1:44.7 | What was the inspiration to make that change aside from the |
| 1:49.9 | Necessity so first thing that happened was obviously all of the ability at tour was completely dependent on whether schools were allowing guests to come to their school |
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