Oh hey there, what's up? Welcome to Sadistle School. My name is Chris Gillibot.

Got a good story for you today. It's about rock and roll. Well actually it's about a musical mashup.

A musical mashup featuring rock and roll music. Now here's a fun fact for you. Musical mashups,

if you're not familiar, first came to prominence in the 1980s, mostly through sampling of

older soul and R&B music added to hip hop tracks. These efforts were called remixes,

blends or even collages. But today we're going to call them mashups and this story is all about

how to turn it up to 11 where a series of rock and roll mashups provides passive income for a

New York DJ. I'm also going to share with you a bit about this concept of finding white space.

What does it mean to find white space when you're looking for a side hustle?

We're going to hear about it in today's story and then I'll share a bit more in the commentary

section. All of that right after this quick shout out to our sponsor.

As a guy whose day job was supplying sales support and PR services to organizations around the globe,

Rafe Gomez has mastered the powers of persuasion. But even he was surprised when Rock Mix,

his side gig of making mashup recordings of classic rock songs,

blossomed from contests to syndication on radio stations all over the world.

Rock Mix was born of a collaboration between Rafe and John Mullin, a former New York City radio

executive. Rafe's years of experience as a top rated Mix Show DJ and a New York station

prompted John to suggest producing mashups of classic Rock Kids and then inviting show listeners

to guess which bands were in the mix. That concept gained momentum on American radio stations

and when Mullin suggested Rafe try international syndication, the volume of success was turned up to 11.

His syndicator now sells recorded show packages to stations in countries like Finland, Sweden,

Mexico, Russia and many more. Rafe's background in live events where he would mash recorded

...