I got to get to message out to people not to be discouraged. There is a game. There are rules to it. And it's not as difficult as you think. You just don't know something yet. And there are people that have the answers for you. Some people think, is it chicken before the egg? Do I come out with my funnel and my core product where I start building my brand? Which one, chicken before the egg? The product can be coming and developed while you're building your bread. Don't wait. And I love that message. I know the game. And the game is let me get on as many as possible. If I was worried about what people would thought about that, I would have never gotten to where I've gotten so far. I've done a podcast every week for the last 15, 16 years. A lot of people, they're not consistent. You're going to be in the studio,

even if you don't have anything to say, you figure out something to say.

Welcome everybody to another Main Street business interview with someone that's making a

difference in Main Street America, helping regular entrepreneurs reach their dreams and really

the influencer. That a that's an

interesting business we brought one of the best in the country on helping people find their

brand blow up their brand and be an influencer mike thanks for being with us this is Crock

mike Crock you know that's the handle i I love your podcast. Thank you, Mark.

Thanks for being here. Thank you. And thank you for joining me on my show. I appreciate that book.

Oh, yeah. No, it's awesome. It's so cool. And Mike, going by the handle, C Rock, Sorocco, is the CEO of People Building Inc and the powerhouse behind what you were made of movement podcast. He is a performance coach, two-time bestselling author of the book Rocket Fuel,

Love it, public speaker, tech visionary, thought leader.

In 2020, he was featured by Yahoo Finance as one of the top business leaders to follow and number one on the list of top mortgage professionals.

He's got an incredible agency that discuss here a little later and give you guys all the ability to connect with his team, do a discovery call, find out how his agency might be able to help blow you up.

And I'm excited to talk about this, this whole topic.

So, Mike, thanks again for being here.

Let's go, Mark.

Let's rock, man.

Let's light them up.

Let's light them up. All right. And I love, I love your energy. So first, your business, then I want to, you know, go back in time on how you got here. But your, as I described that introduction, that's cool, but kind of maybe explain it in layman's terms and or even an example of what you do on a day-to-day basis in your business right now. Then maybe we'll go back and see how you got there and what, how that passion led you to this place. But what is it you do every day to help these entrepreneurs? Yeah. So the stuff that you mentioned in the bio is, are my vehicles to serve my mission. This is a mistake I made in the past. And I think a lot of people, ballplayers, veterans, entrepreneurs, they, the mistake they make is they identify with what they do versus who they actually are. And then what they do is their vehicles to get to their mission. So what I do every day is I serve a mission, which is all people are unstoppable to live in the life of their dreams.

And then I take my vehicles, which used to be the mortgage business, and now it's that one brand and that one agency.

I take these vehicles to serve my mission.

I love it.

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