480: How to Get Customer Testimonials That Help You Sell

The Goal Digger Podcast

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 21 July 2021

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Testimonials, aka these little blurbs and snippets of real people’s feedback and results on your website, serve as excellent social proof. Your potential customers are likely looking for the feedback that will affirm their decision to invest in your offer.

There are a few things to keep in mind as you gather this feedback to make sure your testimonials are as effective and impressive to potential customers as possible. This episode digs into how to get testimonials that actually help you sell.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/testimonials

Transcript

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0:00.0	If you're leaving it up to your clients to know how to craft a great testimonial, then
0:05.2	you're doing them and yourself a disservice.
0:08.9	Just like the client experience, guide them through this process and help them to write
0:12.7	a killer testimonial.
0:14.4	Hey, my name is Jenna Kutcher and I am obsessed with all things business, marketing numbers,
0:20.1	and helping you to navigate both the messy and the magical seasons of this thing called
0:24.2	life.
0:25.2	Smalltown Mama, who took a $300 camera, grew his successful photo biz, and now I work
0:29.8	from home and run a seven figure online business.
0:32.4	I teach you the tried and true secrets to building a career you adore.
0:36.2	Shia away from the real talk?
0:37.9	No way.
0:38.9	Money, hardship, growth, loss, and marketing are all topics we discuss here.
0:42.8	Think of this as your one-stop shop for happy hour with a gal pal mixed with business
0:46.8	school.
0:47.8	Pull up a seat, make sure you're cozy, and get ready to be challenged and encouraged
0:51.1	while you learn.
0:52.3	This is the Gold Digger Podcast.
0:55.2	So I was just shopping for some hiking boots for Coco on Amazon and I got sucked into
1:00.3	reading the reviews.
1:02.2	And then I went to shop for a maternity shirt that I could wear through summer and again
1:06.4	and I kept clicking to see what people were saying about each shirt before I made a decision.
	...

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