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The StoryBrand Podcast

#48: How to Grow a Consulting Business in Uncertain Times

The StoryBrand Podcast

StoryBrand.com

Marketing, Story, Bmsu, Businessmadesimple, Brand, Business, Bms, Storybrand, Entrepreneurship, 474622, Storytelling

4.82K Ratings

🗓️ 1 December 2025

⏱️ 29 minutes

🧾️ Download transcript

Summary

Get free marketing videos from Don every week at WeeklySoundbite.com

 

 

Running a marketing consulting business is never simple. In uncertain times, it's even harder. Clients are cautious, timelines stretch, and budgets shrink. You know your services create real results, but closing new business feels tougher than ever. If you're not clear and confident in your message, potential clients will hesitate or move on. And the longer you stay vague or unfocused, the more you're stuck in survival mode instead of scaling. So how do you position yourself as the obvious choice, especially when the market feels shaky?

 

 

In this episode, host Kyle Reed is joined by veteran StoryBrand Certified Guide Kris Jones and StoryBrand's Director of Certification Luke Pastina to explore how to thrive as a messaging expert in a season of economic unpredictability. Kris shares how she's adapted her business, adjusted her rates, and built systems that support both clarity and connection. You'll learn how to uncover your client's real problem, what story actually moves the needle, and why collaboration is key to building a thriving consulting business. If you're trying to grow your marketing practice in uncertain times, listen in to get the blueprint.

 

 

Hire Kris to get you effective messaging at Red Door Stories and access the free PDF mentioned in this episode.

 

 

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Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!

 

Click HERE to find a StoryBrand certified marketing coach like Kris to help you grow your business!

 

Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.

 

Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Transcript

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0:00.0

It's more important than ever to get really clear on their message and get really clear on the problem that you solve.

0:08.0

It's not just website copy, it's their entire brand message.

0:13.0

Clarity and confidence are the key.

0:15.0

I have a client who hired me to work with her on her messaging.

0:19.0

She had been closing about 20%. She went up to 95%

0:23.5

close rate. 95. Every call she got on, she got a client. You're listening to the story brand podcast

0:31.7

based on Donald Miller's best-selling book, Building a Story Brand. The story brand framework is made up of seven key elements.

0:40.0

All of them anchored in one powerful idea.

0:42.7

Your customer is the hero, and you are their guide.

0:46.3

Each week on the podcast, you'll get exactly what you need to craft clear messaging

0:50.3

that connects with more customers and grows your business.

0:53.7

Now let's dive in with your hosts, Donald Miller and Kyle Reed.

1:02.0

Hey, Kyle Reed here, host of the Storybrand podcast, and I'm joined by Chris Jones, a longtime

1:06.7

storybrand certified guide and founder of Red Door Stories.

1:09.6

And I have my friend and director of certification and coach here at Storybrand, Luke

1:14.9

Pastina, joining us.

1:16.4

And today I'm excited because this whole podcast, the focus of this podcast is about messaging.

1:21.9

Not only the messaging that you help your clients with, but also sometimes the messaging

1:25.5

you need to help yourself in your own business.

1:28.5

Chris, we wanted to dive into messaging and lean into your expertise on messaging.

1:34.8

So to get us kind of started in this, what kind of messaging are you kind of finding working

1:39.6

right now for your clients? How are you helping them clarify their messaging through stories?

...

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