48: An Unmistakable Sound

The Way I Heard It with Mike Rowe

Society & Culture, History

4.8 • 39.1K Ratings

🗓️ 28 March 2017

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

Bob was a Mad Man who could sell anything - but this new product gave him a terrible headache.

Transcript

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0:00.0	These days, it's nice to know what you're getting.
0:03.3	Like the same, hmm.
0:04.9	When you took into our tasty breakfast, the same, yes!
0:08.2	When your kids stay and eat breakfast for free, the same, woo!
0:12.0	Knowing there are over 800 hotels and the same, ah!
0:16.2	Every time you sink into one of our super comfy beds,
0:19.3	enjoy the same feeling whatever the trip.
0:21.6	Premier in, rest easy,
0:23.5	only available to book at premierin.com.
0:26.4	The season sees apply up to two kids stay and eat breakfast free with a full-paying adult.
0:30.0	This is the way I heard it.
0:31.4	For Bob Stanford, the moment of inspiration was accompanied by the unmistakable sound of
0:44.1	a loud and noisy fart.
0:46.5	A humbling and unexpected reverberation that made his secretary snap her head around and
0:52.2	blush with embarrassment on his behalf.
0:55.9	The year was 1966, and the legendary advertising executive at Bennett's desk all morning,
1:02.4	fighting off a splitting headache brought on by an old product that needed a new name,
1:08.6	a name that Bob Stanford was floundering to find.
1:12.4	Perhaps he should call it the ice pick in honor of his biggest client and the stabbing
1:18.0	sensation behind his right eye.
1:21.0	Bob chuckled at the irony, Uncle Johnny would have appreciated that.
1:26.2	Back in the days before everyone had a refrigerator, Uncle Johnny sold ice to the working stiffs
	...

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